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2025 SDG Design Challenge / Atlas of Sustainability in One Week!

The 2025 Design Challenge resulted in the Atlas of Sustainability, an official publication of the International Cartographic Association produced in less than one week at the Technical University of Wien. Download the final printed Atlas here.

Cite the Atlas as:

Roth RE, G Gartner, G Baldrica-Franklin, A Cowart, L Houtman, A Kagawa, M Keskin, MJ Kraak, NT Nawshin, F Ortag, B Ricker, S Schlumpf, and Z Stachoň (Editors). 2025. Atlas of Sustainability. Vienna, Austria: The International Cartographic Association.

Cite Atlas spreads as:

[Cartographer Names]. 2025. In: Roth RE, G Gartner, G Baldrica-Franklin, A Cowart, L Houtman, A Kagawa, M Keskin, MJ Kraak, NT Nawshin, F Ortag, B Ricker, S Schlumpf, and Z Stachoň (Editors). 2025. Atlas of Sustainability. Vienna, Austria: The International Cartographic Association. Page #s.

Welcome to the 2025 Design Challenge!

The University of Wisconsin Cartography Lab (UW Cart Lab) Design Challenge is a day-long mapping workshop that brings together Cartography and Geography students, often in collaboration with campus or community partners, around a curated mapping theme. The Design Challenge is now an institution in the University of Wisconsin‒Madison Geography Department, first running in 2015 and wrapping its 10th annual event this past February 2024. This year (officially #DC11) we are taking the Design Challenge international, combining efforts with the Technical University of Wien, the Erasmus Mundus MSc Cartography Programme, and the International Cartographic Association Commissions on Sustainable Development and the User Experience (UX).

Specifically, we will be making a collective atlas of the United Nations Sustainable Development Goals ... in less than one week! The UN adopted the 2030 Agenda for Sustainable Development in 2015, an expansion from the prior 2000–2015 Millennium Development Goals, and defined a global indicator framework for collective transformation and action toward a more equitable and just world. At the time of this writing (October 2024), the SDG global indicator framework comprised 17 goals to address the most pressing problems facing our worlds, 169 targets that prescribe real and actionable outcomes for sustainability, and 231 unique indicators used to measure and monitor progress towards these targets, inform policy at global and local levels, and promote accountability across all stakeholders (https://unstats.un.org/sdgs/).

Prompt: SDG Atlas in a Week

Our SDG Atlas in a Week will include at least 17 two page spreads, one covering each of the SDGs plus some from front and back matter. Each spread will include one page for maps, charts, and clarifying annotation about the SDG and a second page providing a title and statement about what the maps are saying and what this means for our planet's future and our individual actions. You will work in a small team to develop one of the atlas spreads, but in addition to mapping SDG indicator data, we also want you to bring your own personal experiences and home locations into the map, telling a compelling story about your team's common ground around the SDG and the alternatives that are possible from your different, worldwide perspectives.

Schedule

The DC Schedule is broken into six 90-120 minute units spanning three days, with most scheduled activities on Monday, May 12th, and drafts submitted 24 hours after the final unit on Thursday, May 15th. The schedule also includes a PhD student meetup (open to MSc students, particularly those interested in a PhD) and two social opportunities for conversation and networking (Wednesday and Thursday)

Day 0 // Tuesday 0.60.25

Day 1 // Monday 12.05.25

  • Unit 1: Introductions & Inspiration Talks

  • 11:15 to 11:30 // Break

  • Unit 2: Team Formation

    • 11:30 to 12:00 // Picking Your SDG (rank your top three SDG themes, narrow into small groups, facilitated by Robert Roth)
    • 12:00 to 13:00 // Brainstorming Your Story (breakouts with Alicia Cowart, Merve Keskin, N.T. Nawshin, Robert Roth, Zdenek Stachon, and available TUW staff)
    • Unit 2 Slides
  • 13:00 to 14:00 // Lunch

  • Unit 3: Design Sprint 1, Obtaining Your Data, Researching Your Topic

    • 14:00 to 15:30 // Team Work (organizers available for questions)
    • Unit 3 Slides
  • 15:30 to 16:00 // Creative Break, the Marshmallow Challenge (facilitated by Robert Roth)

  • Unit 4: Design Sprint 2, Sketching & Organizing Your Visual Story

    • 16:00 to 17:30 // Team Work (organizers available for questions) The goal is to have cleaned, mappable data in a GIS by day's end
    • 17:30+ // Continue Work As Needed (Optional)
    • Unit 4 Slides

Day 2 // Tuesday 13.05.25

  • Unit 5: Design Sprint 3, Polishing Your Visual Story
    • 14:30 to 15:00 // Adobe Illustrator Demo
    • 15:00 to 17:00 // Team Work (organizers available for questions) The goal is to be out of GIS and into Adobe Illustrator by day's end
    • 17:00+ // Continue Work As Needed (Optional)
    • Unit 5 Slides

Day 3 // Wednesday 14.05.25

Day 4 // Thursday 15.05.25

  • Second Drafts Due to Rob by EXTENDED TO END OF DATE THURSDAY! ** Upload Form including Atlas Text

  • PhD Student Show and Tell (N.T. Nawshin, Gareth Baldrica-Franklin) Contact Rob if you are interested in giving a 5-10 minute lightning talk

  • 18:00+ // PhD Student Social (Alicia and Rob will crash!) Recommendations appreciated!

Data Sources

Layout

Linework/Boundaries

  • UN SDG Data - Global attribute data based on SDG indicators.
  • Simplified UN Country Shapefile - A processed and generalized shapefile of global nations. Can be easily joined with the UN SDG attribute data. From the UN GeoPortal.
  • Natural Earth Data - A global geospatial reference database. Includes physical, cultural/political, and raster data at three different scales. A great resource for creating basemaps.
  • OpenStreetMap - Volunteer-created global GIS reference database. Data can be downloaded through the Overpass API or through the QuickOSM Plugin for QGIS.

Global

Africa

  • Open Africa - Volunteer-led open GIS data platform centered on Africa.

Asia

Europe

Latin America*

North America (primarily US)

Polar

  • Data for Polar Regions - Hub for data resources about Antarctica and the Arctic. Hosted at Dartmouth University.

Many nations across the globe have some geospatial and attribute data available through national-level portals. Some sub-natinoal regions and cities do, too (for example Cape Town, Vienna, Rio de Janeiro). As you develop your idea/map, you are encouraged to search for data from a local nation/region/city to complement your global data, and tell a grounded, place-based narrative.

Data from any official government source is limited. Combining different sources, and (if possible) qualitative and quantitative data, can enrich your map's story.

Examples

Tutorials

Design Challenge Organizers / Atlas Editors

  • International Cartographic Association

    • Georg Gartner, President
    • Merve Keskin, Vice Chair, Commission on the User Experience
    • Menno-Jan Kraak, Past President
    • Britta Ricker, Chair, Commission on Cartography & Sustainable Development
    • Robert E. Roth, Chair, Commission on the User Experience
    • Zdeněk Stachoň, Vice Chair, Commission on the User Experience
  • Technische Universität Wien Cartography Research Unit

    • Georg Gartner
    • Felix Ortag
    • Sacha Schlumpf
  • United Nations

    • Ayako Kagawa
  • UW Cart Lab

    • Gareth Baldrica-Franklin
    • Alicia Cowart
    • Lily Houtman (now at Penn State)
    • N.T. Nawshin
    • Robert Roth

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