AtliQ Hardware specializes in personal computers and peripherals, partnering with major retailers like Croma, Best Buy, Amazon, and Flipkart. This report provides a strategic analysis of AtliQ’s sales and financial performance, using data-driven insights to identify trends, opportunities for growth, and areas for improvement. It aims to optimize product performance and refine regional strategies to enhance profitability.
The primary goal of this project is to create a robust business intelligence solution that enables AtliQ to effectively analyze key performance metrics. The main objectives include:
- Developing detailed sales reports to track trends and support data-driven decision-making.
- Identifying opportunities to enhance product offerings and optimize regional sales strategies.
- Providing actionable insights to improve AtliQ’s market positioning and drive overall profitability.
- Build Profit & Loss (P&L) Statement by Fiscal Year to track financial performance and identify year-over-year trends.
- Build P&L Statement by Month to monitor monthly financial progress and make timely adjustments.
- Build P&L Statement by Market to evaluate profitability across different geographic regions, helping optimize market strategies.
Financial analytics provide AtliQ with valuable insights into profitability, budget planning, and overall financial strategy. These reports help the company monitor its financial health, align business objectives, and ensure sustainable growth while benchmarking against industry standards.
Evaluation of financial performance, support decision-making, and facilitate communication with stakeholders.
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Importance of analyzing Finance data: Aid in benchmarking against industry peers and previous periods Foundation for budgeting and forecasting.
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Role of reports: Align financial planning with strategic goals Instill confidence in the organization's financial outlook.
Insights:
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P&L by Fiscal Year Report : A comprehensive review of revenue and expenses, showing consistent growth and well-maintained gross margins year over year.
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P&L by Month Report : A comprehensive review of revenue and expenses, showing consistent growth and well-maintained gross margins by every month.
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GM % by Quarters : Provides quarterly insights into gross margin percentage by region, helping identify areas with the highest profitability.
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P&L by Markets Report : Evaluates profitability by market, spotlighting top-performing regions like Japan and New Zealand, as well as areas requiring attention, such as Germany.
Technical Skills:
- ETL processes (Extract, Transform, Load) for streamlined data handling
- Power Query for advanced data transformation and automation
- DAX (Data Analysis Expressions) for creating custom calculations, calculated columns and measures
- Data modelling and relationship building using Power Pivot
- Crafting dynamic reports and dashboards with Pivot Tables
Soft Skills:
- Business-oriented approach to Finance analytics
- Designing user-friendly, insightful reports tailored for decision-makers
- Strategic report planning and structured execution
- Optimization of report generation through meticulous fine-tuning
- Developing a systematic approach to devising a report building plan.
- Designing reports optimized for accuracy, clarity, and usability
- Effectively presenting analytical insights to stakeholders
This business intelligence solution enables AtliQ Hardware to make data-driven decisions, driving growth and operational efficiency across key markets.