Digital Signage Software - Device and Content Management (CMS)
The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inve…
A spec for an ideal dynamic creative format that can work reliably on all major DOOH software stacks.
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