The aim of this project is to create customer personas according to features and define segments according to a determined rule.
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Updated
Mar 27, 2021 - Python
The aim of this project is to create customer personas according to features and define segments according to a determined rule.
Using a Kaggle dataset, customer personality was analysed on the basis of their spending habits, income, education, and family size. K-Means, XGBoost, and SHAP Analysis were performed.
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