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customer-behavior-analysis

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Building a nearest-neighbor classifier to predict online shopping purchase completions based on user browsing behavior. The project uses a dataset of 12,000 sessions, analyzing features like pages visited, session duration, and bounce rates

  • Updated Jul 29, 2024
  • Python

This project focuses on RFM (Recency, Frequency, and Monetary) Analysis, a powerful customer segmentation technique used in marketing and business analytics. The analysis helps businesses identify their most valuable customers, potential loyalists, at-risk customers, and churned users.

  • Updated Mar 7, 2025
  • Jupyter Notebook

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