📊 Global Profitability Dashboard (Tableau Project)

This repository contains a Tableau Packaged Workbook (.twbx) for analyzing global profitability across regions, product categories, sales channels, and time trends.
It demonstrates how Tableau can be used for interactive data visualization, storytelling with dashboards, and generating business insights.

---

🔎 Overview

• Built using Tableau Desktop Public Edition and packaged as .twbx for easy sharing.
• Uses Global Product Sales Dataset (CSV) as the data source.
• Contains both a Dashboard and a Storyline for presenting insights.

---

✨ Features

• Global Profitability Dashboard – Overview of regional profitability, product categories, sales channels, and seasonal trends.
• Storyline Analysis – Step-by-step storytelling with multiple visualizations:
  • 🌍 Geographical Profitability Map
  • 🟦 Product Performance Treemap
  • 🥧 Sales Channel Efficiency Pie Chart
  • 📊 Seasonal Profitability Trends
  • ✅ Summary of Insights & Strategies

---

📂 File Contents

• DATA VISUALIZATION PROJECT.twbx → Tableau Packaged Workbook containing the dashboard and storyline.
• Global Product Sales Dataset.csv → Sales dataset used in the project.
• images/ → Screenshots of dashboards and story for README preview.

---

📊 Data Used

• Global Sales & Profitability Data (CSV file).
• Fields include: Product Category, Region, Country, Sales Channel, Time (Quarter/Month), Sales, Profit.

---

🚀 How to Open

1. Download the .twbx file from this repository.
2. Open it in Tableau Desktop (2018.1 or later).
3. Navigate between the Dashboard and Story tabs for interactive insights.

---

🖼 Preview Screenshots

📌 Dashboard – Global Profitability

📌 Storyline – Introduction & Problem Statement

📌 Storyline – Regional Profitability Map

📌 Storyline – Product Performance Treemap

📌 Storyline – Sales Channel Efficiency (Pie Chart)

📌 Storyline – Seasonal Profitability Trends

📌 Storyline – Summary & Strategies

---

🎯 Use Cases

• Academic MBA project on Data Visualization & Business Analytics.
• Business Intelligence reporting for profitability.
• Tableau storytelling and dashboard design reference.

---

🏷 Topics

tableau data-visualization profitability-analysis business-intelligence dashboard global-sales analytics

---

👨‍💻 Author

Developed as part of an MBA Project on Global Profitability Analysis using Tableau.