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The Landscape
##About Firefox: The non-profit Mozilla Foundation began developing Firefox in 2003 as a simple open-source web browser. The developers included the ability for users to customize their browser by adding small programs called extensions to add features not included as standard with the basic browser. Since 2003, Firefox market-share has steadily increased, recently becoming the 2nd most widely used browser next to the proprietary Microsoft Internet Explorer.
http://en.wikipedia.org/wiki/Mozilla_Firefox
##About Adblockers: Of available Firefox extensions, adblockers have been very popular since being introduced 2002. Introduced in January 2006, AdBlock Plus is the most popular adblocker available. In addition, Adblock Plus' wealth of features and focus on usability has made it one of the most downloaded extensions for Mozilla browsers.
##About AddArt: There is currently nothing quite like AddArt available to internet users. In the two months following the posting of a one page description/proposal online at http://www.addart.eyebeam.org ago the site has been visited over 10,000 times, written about on 160 blogs, appeared in the New York Times, the International Herald Tribune, advertising industry magazine MediaPost, and others. The Walker Art Museum and the Brooklyn Museum have both expressed interest in participating in the project.
Conservatively, if 5% of the millions of Adblock Plus users were to decide to see art instead of blank space, the user base could be in the hundreds of thousands. By comparison, recent "blockbuster" museum shows at the National Gallery of Art and the Museum of Modern Art and others were attended by 350,000-600,0000. "source":http://query.nytimes.com/gst/fullpage.html?sec=travel&res=9D03E3D61438F932A35751C0A96F958260
Some image replacement projects: