Professional with 8+ years of experience transforming complex marketing, media, and customer data into actionable strategies that drive measurable business impact. Proven expertise in advanced analytics, CRM performance measurement, attribution modeling, segmentation, and marketing optimization. Strong record of leading cross-functional teams, collaborating with marketing, data science, and technology stakeholders, and delivering insights that accelerate revenue growth, improve retention, and optimize channel effectiveness across Email, SMS, Paid Media, and Clienteling.
- Digital Marketing Analytics: Customer Journey Optimization, Media Mix Modeling, Attribution, Causal Inference
- Data Analysis & Visualization: SQL, Python, R, Google Analytics, Adobe Analytics, Tableau
- Paid Media Tools: Google and Meta Ads, Search Ads 360, YouTube, Programmatic (TradeDesk), Mixpanel
- Customer Insights & Segmentation: CRM analysis, Customer Data Platform, Audience Segmentation, Personalization
- Marketing Technologies: Adobe Marketing Cloud, Google Marketing Platform, Google Tag Manager, Adobe Launch
- Optimization and Automation: Data Pipelines, Campaign Automation, Marketing Automation
- Sector Focus: Digital Transformation, Technology, Media & Advertising, Investment Research