🧠 Digital Marketing ROI Tracker This Power BI report analyzes ad spend vs revenue across different channels and campaigns to measure marketing effectiveness.
📂 Contents Digital_Marketing_ROI_Tracker.pbix — Power BI file for the ROI dashboard.
📈 Key Features Channel-level ROI comparison
Conversion rate metrics
Monthly trend analysis
Time intelligence (e.g. last 30 days revenue)
🛠️ Built With Power BI Desktop
DAX for custom metrics