ArthMitra is a multilingual financial platform designed for India's underserved population in Tier 2/3 cities and the informal workforce. This project was completed as part of an initiative by E-Cell IIT Guwahati.
Despite growing digital penetration, millions in India remain excluded from formal financial services due to:
- Lack of formal credit history (no CIBIL)
- Low financial and digital literacy
- Mistrust of fintech apps
- Cash-heavy habits and informal work setups
A comprehensive mobile-first financial product that:
- Offers micro-loans using alternative credit scoring (based on UPI use, gig income, etc.)
- Features Laxmi Bot – a vernacular AI assistant to guide users in local languages
- Educates users through bite-sized financial content and helps discover relevant government schemes
- Onboards users through trusted local kirana store agents
- Gig workers
- Small shop owners
- Domestic helpers
- Cash-first customers in Tier 2/3 cities
We took this project from:
- Problem research
- Market/user analysis
- Feature design
- Go-to-market planning
- Interactive prototype
- Abhinav Arora
- Laksh Gupta
- Paavni Khattri
- Parshv Shah
| File | Description |
|---|---|
Arthmitra walkthrough.pdf |
Complete pitch deck and solution overview |
App Prototype |
Interactive prototype link (Figma) |
IITG ecell.jpg |
Certificate of completion/project context |
fintech_user_data_1000_PS.xlsx |
Data of users, our insights and formula for alternative credit score |
Feel free to connect with any of us on LinkedIn for more about the project or collaboration.