To use, add opencensus_zipkin dependency as a runtime application (in rebar3 this means add to the applications list of .app.src) and set as the reporter in the opencensus configuration:
{opencensus, [
{reporters, [{oc_reporter_zipkin, [{address, "http://localhost:9411/api/v2/spans"},
{local_endpoint, #{<<"serviceName">> => <<"service">>}]}}]}
...]}