Skip to content

niravtrivedi23/SQL_customer_purchase_and_Music_Store_Sales_analysis

Repository files navigation

🎵 Music Store Sales & Customer Analysis (SQL Project)

Welcome to my SQL-based analytical project where I explored customer behavior, sales performance, music genre trends, and employee support data from a digital music store database using Microsoft SQL Server Management Studio (SSMS 20).


✅ 1. Project Goal

The goal of this project is to:

  • Understand sales performance across countries and cities
  • Identify top-performing customers and employees
  • Analyze music trends like top-selling genres and media types
  • Create reusable SQL views for business insights

📂 2. Project Sections

🔹 Section 1: Sales & Revenue Insight

Section 1 Screenshot

  • Top Revenue-Generating Country
  • Top 5 Customers by Revenue
  • Monthly Revenue Trend
  • Average Invoice per Customer
  • Revenue by Billing City

🔹 Section 2: Music & Track Analysis

Section 2 Screenshot

  • Top Purchased Track
  • Most Popular Genre by Sales
  • Revenue by Media Type
  • Top Artists by Track Count

🔹 Section 3: Customer & Employee Insight

Section 3 Screenshot

  • Customers Supported Per Employee
  • Customers with No Purchases
  • Top Performing Employee
  • Reusable View (customer_spending)

🎯 3. Conclusion

Through this project, I was able to:

  • ✅ Understand key revenue streams and customer behavior
  • ✅ Identify top genres, artists, and media types contributing to sales
  • ✅ Discover employee performance patterns and areas of customer drop-off
  • ✅ Gain confidence writing advanced SQL queries like joins, aggregations, and views
  • ✅ Practice real-world SQL problem solving used in Data Analyst roles

🛠 Tools Used

SQL Server
SQL Server (SSMS 20)
SQL
SQL
Excel
Excel
Relational Schema
Relational Schema

📞 5. Contact

Nirav Trivedi
Data Analyst
🔗 LinkedIn
💻 GitHub


⭐ Feedback

  • If you liked this project, feel free to star ⭐ the repository and share your feedback or suggestions. I'm always open to learning and collaboration!

About

SQL-based sales & customer analysis project using a music store database in SSMS.

Resources

Stars

Watchers

Forks

Releases

No releases published

Packages

No packages published