AB Testing Project

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I. Data set:

• Downloaded from Kaggle: https://www.kaggle.com/datasets/zhangluyuan/ab-testing
• Contains information of users interaction with different versions of a landing page, and whether users converted (completed a purchase/booking)

II. Main goals:

• Perform cleaning steps to avoid redundancy and improve the data quality
• Utilize appropriate AB testing techniques to conduct hypothesis tests

III. Files shared:

• .ipynb: Python script containing codes for the AB testing process
• .html: the printed output of the .ipynb script
• .csv: the data set used