Hi, I’m Liv!

I'm a UX researcher who applies analytics methods for better user insights. What does that mean?

• Clustering to identify groups of users based on attitudinal or behavioral data that supplements persona development 💁
• Network analytics to map out multidimensional user data 🕸️
• Topic modeling, sentiment analysis, and emotion analysis of open ended user feedback 📖
• Creating methods and measures for monitoring content strategies 📊
• A/B testing communications 💬

As a researcher, I realize there's a large variety of data floating around in companies that UX teams can make use of, so it's my goal to find that data, gather as much knowledge as possible from it, and share it with my colleagues. Analytics methods provide the best way of supplementing traditional UXR activities like interviews, user tests, or observational studies.

• Data wrangling
• Data exploration and analysis
• Metric development
• Data visualization
• Languages: Python, R, SQL
• Programs: Qualtrics

• Introduction to Machine Learning with Tensorflow
• Natural Language Processing, Emeritus
• Post Graduate Program in Data Science, Simplilearn
• Natural Language Processing, Udacity
• Deep Learning, Udacity

• Masters of Science, Analytics - Georgia Institute of Technology, Expected Graduation of Spring 2026
• Masters of Science, Applied Human Perception and Performance - Loyola University Chicago, April 2008

If you'd like to chat with me, please reach out to me via LinkedIn at https://linkedin.com/in/lesliemcfarlin .