"The value that Strategic Analytics delivers spans key sales and marketing disciplines, including customer lifecycle management, digital marketing, pricing, promotion effectiveness, retail footprint optimization, and sales force optimization."
https://en.wikipedia.org/wiki/Marketing_performance_measurement_and_management http://blog.hubspot.com/marketing/marketing-analytics-resources
- Planning
- Execution & Workflow
- Measurement & Analytics
Marketo/Eloqua/Hubspot/Pardot
http://www.ngdata.com/top-data-driven-marketing-tools/
Mixpanel
Predictive Lead Scoring Many B2B Tools ( Fliptop, Mintigo, Lattice Engines, Infer, 6Sense) B2C tools: http://www.salesmanago.com Reach Analytics
https://www.marketingevolution.com
Content Marketing 'B2B Marketing Platform' https://kapost.com
Predictive B2B http://www.lattice-engines.com
Blog Converstion https://convertkit.com MailChimp
https://www.coursera.org/learn/digital-analytics https://www.lynda.com/Analytics-training-tutorials/2378-0.html https://www.edx.org/xseries/marketing-analytics (£) http://www.southampton.ac.uk/business-school/postgraduate/taught_courses/msc-marketing-analytics.page (£) http://extension.berkeley.edu/search/publicCourseSearchDetails.do?method=load&courseId=42541 (£)
https://www.edx.org/course/marketing-analytics-data-tools-wharton-marketinganalytics101x#! (£) Regression Analysis: modeling cause and effect Conjoint Analysis: valuing attributes and measuring preference Social Media Analytics New Techniques in Market Research
https://github.com/mautic/mautic https://github.com/sco-lo-digital/MarketingAnalytics https://github.com/Adobe-Marketing-Cloud/analytics-api-test-drive-lab
Created more efficient and effective promotions for retailers and consumer-packaged goods firms Improved cross-sell, up-sell, and retention for banks and insurance providers Reduced churn and increased loyalty for telcos and airlines Increased advertising effectiveness for digital marketers Optimized branch networks for banks, retailers, and service providers Increased revenue through targeted sales team deployment and pricing strategy Optimized sales team incentives through improved discount guidelines
A sales opportunity dashboard for an insurance marketer’s field agents An interactive pricing tool for a B2B marketer An offer recommendation engine to drive cross-selling for a multicountry telco