Customers of FLO, an online shoe store segmenting and marketing according to these segments wants to define strategies. For this purpose behavior of customers will be defined and this. Groups will be formed according to clusters in behaviors
The dataset includes Flo's last purchases from OmniChannel (both online and offline shoppers) in 2020 - 2021. It consists of information obtained from the past shopping behavior of customers who.
- master_id : Unique client number,
- Last_order_channel : The last shopping channel
- first_order_date : Customer's first purchase date
- last_order_date_online : The date of the last purchase made by the customer on the online platform
- last_order_date_offline : The date of the last purchase made by the customer on the offline platform
- last shopping date last_date_off: Last shopping date on customer's offline platform
- order_num_total_ever_offline : Total number of purchases by the customer as offline
- order_num_total_ever_online : The number of purchases available on the customer's online platform
- customer_value_total_ever_offline :The total price paid by the customer for their online shopping
- interested_in_categories_12 : List of categories the customer has shopped in the last 12 months