Optimize your brand's perception in LLMs and drive sales.
Elmo is a web app that helps you track how different LLMs and AI Search perceive your brand. You may have heard this referred to as AIO, AEO, GEO, ASO, or LLMO (Elmo).
pnpm install
turbo start
We will be updating this README with detailed instructions (as well as a Docker install option) in the near future.
Blue Whale Software, LLC operates Elmo as commercial open source, which means some parts of this open source repository require a commercial license. The concept is called "Open Core" where the core technology (99%) is fully open source, licensed under AGPLv3 and the last 1% is covered under a commercial license which we believe is entirely relevant for larger organisations that require enterprise features. Enterprise features are built by the core team of Blue Whale Software, LLC.
Note
Our philosophy is simple, all "singleplayer" functionality is open-source under AGPLv3. All commercial "multiplayer" functionality is under a commercial license.
| AGPLv3 | Commercial | |
|---|---|---|
| Self-host tracking for your brand | ✅ | ✅ |
| Clone privately | ✅ | ✅ |
| Fork publicly | ✅ | ✅ |
| Official Support | ❌ | ✅ |
| Organizations | ❌ | ✅ |
| SSO | ❌ | ✅ |
| Admin Features | ❌ | ✅ |
| Paid Subscriptions | ❌ | ✅ |
| White Label | ❌ | ✅ |
We welcome contributions! If it's a small change, feel free to create a pull request directly. For large changes, we recommend creating an issue to describe your approach and make sure that the planned change fits within the product's architecture.