Comprehensive documentation for the MOVO website redesign project, a collaboration between The Offsite Agency (design) and Displace Agency (development) for Sobočan Ltd.'s office furniture manufacturing business.
- Complete brand identity package including primary/secondary logos, color palette, typography, and brand guidelines
- Visual design system with reusable components, patterns, and style guide for consistent brand application
- Brand positioning strategy based on competitive analysis and market research to differentiate MOVO
- Voice and tone guidelines ensuring consistent communication across all customer touchpoints
- Brand asset library with logo variations, patterns, and visual elements in multiple formats
- Design system documentation for marketing team use in future campaigns and materials
- Brand audit and competitive analysis to identify market opportunities and positioning
- User persona development to guide messaging and communication strategy
- Visual direction exploration with mood boards and style exploration for brand evolution
- Brand application guidelines for consistent use across digital and print materials
- 10+ page responsive website built on Webflow CMS with mobile-first design approach
- Product catalog system featuring filtering, search, and detailed product pages with inquiry forms
- Lead generation optimization fixing broken forms and implementing CRM integration for lead tracking
- Industry-specific landing pages for corporate, education, hotels, co-working, and home markets
- Advanced search functionality with product filtering and quick view capabilities
- Mobile-optimized experience ensuring 95%+ mobile usability score across all devices
- Performance optimization targeting <3 second load times with image optimization and CDN
- SEO foundation with technical optimization, structured data, and analytics setup
- Content management system enabling easy updates for marketing team without technical knowledge
- Integration ecosystem connecting CRM, email automation, and analytics for business intelligence
- 01-project-overview.md - Executive summary, company profile, and project requirements
- 02-client-insights.md - Stakeholder analysis, challenges, and risk mitigation strategies
- 03-design-deliverables.md - Design scope, timeline, and deliverables from The Offsite Agency
- 04-website-deliverables.md - Technical development scope and implementation details
- 05-project-timeline-strategy.md - Project phases, timeline, and strategic approach
- 06-offering.md - Complete project vision across three phases (currently offering Phase 1 only)
- 07-client-responsibilities-guardrails.md - Client responsibilities, project guardrails, and risk management
- 00-project-proposal-guidelines.md - Guidelines for creating project proposals
Phase: Phase 1 - Foundation
Focus: Fix critical website issues and establish professional online presence
Timeline: 8-10 weeks
Scope: Website redesign, lead generation fixes, and brand enhancement
- Fix Lead Generation - Resolve broken inquiry forms (500 errors)
- Improve UX/UI - Streamline navigation and user experience
- Brand Enhancement - Strengthen market positioning and visual identity
- Technical Foundation - Establish robust website infrastructure
- Frontend: Webflow CMS & Hosting
- Design: Figma-based design system
- Integrations: CRM, email automation, analytics
- Performance: Mobile-first responsive design
- Lead generation functionality restoration
- Improved mobile user experience
- Enhanced brand positioning clarity
- Measurable performance improvements
- The Offsite Agency: Strategy, UX/UI design, brand development
- Displace Agency: Technical development, integrations, optimization
This documentation serves as the foundation for project planning, client communication, and development coordination.