The purpose of this Tag is to forward the web events directly to Criteo servers when triggered from the Google Tag Manager server-container, directly to Criteo servers. Please note that no formatting is done on the events, it simply forwards the events it receives, while adding some fields.
- crto_fpid
⚠️ This server template is supposed to work alongside Criteo Client Tag for S2S v2 which needs to be installed on your Google Tag Manager web-container!
Please get in touch with your Criteo contact to fill the following parameters:
- applicationId (which is used to identify and properly format your event in Criteo format on our end, recommended format for this field is com.advertiserName.sgtm)
- partnerId