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Update: Google Analytics - Send feature flag analytics to Google Analytics documentation #525

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Update: Google Analytics - Send feature flag analytics to Google Analytics documentation #525

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Add: Useful resources section
codedbychavez Mar 20, 2025
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Update website/docs/integrations/google-analytics.mdx
codedbychavez May 7, 2025
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codedbychavez May 7, 2025
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codedbychavez May 7, 2025
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9 changes: 8 additions & 1 deletion website/docs/integrations/google-analytics.mdx
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Expand Up @@ -80,7 +80,14 @@ For Text feature flags with lengthy values (e.g., JSON), send the `variationId`

4. **Deploy your application** and wait for feature flag evaluations to occur. This process might take 1-2 days for the `experience_impression` events to populate in Google Analytics.

5. **Define an audience** in Google Analytics using the `exp_variant_string` parameter with the same values that you using in your events (e.g. `configcat-isMyAwesomeFeatureEnabled-true`) it by following the guide [here](https://support.google.com/analytics/answer/9267572). This allows you to leverage feature flag evaluation events effectively.
5. **Define an audience** in Google Analytics using the `exp_variant_string` parameter with the same values you used in your events (e.g. `configcat-isMyAwesomeFeatureEnabled-true`) by following the guide [here](https://support.google.com/analytics/answer/9267572). This allows you to leverage feature flag evaluation events effectively.

### Example audiences reports

<img src="/docs/assets/googleanalytics/audiences.png" alt="Google Analytics Audience report" decoding="async" loading="lazy"/>

### Useful resources

- [A/B Testing with ConfigCat and Google Analytics - Blog post](https://configcat.com/blog/2024/09/20/ab-testing-configcat-google-analytics/)
- [A/B Testing with ConfigCat and Google Analytics - Sample app](https://github.com/configcat-labs/configcat-google-analytics-integration-sample)
- [Creating Audiences in Google Analytics - Google documentation](https://support.google.com/analytics/answer/9267572)