Experiment data and tools for evaluating user experience for university websites as defined in this paper.
The world is a global village where online presence ensures the existence of an entity. Like any other organization, official websites are also the faces of academic institutes in the world wide web. They have many online visitors with multiple purposes and one important user group among them is prospective students who want to pursue higher education abroad. Many students around the world use these university websites for most of their communications, yet from the user experience perspective, how their search procedure is, how well the information is served to them through these websites, are still unexplored. In this exploratory research we have investigated the motives and factors that drive prospective students to search necessary information, quantified how much effort from their end is required to accomplish such tasks and finally compared and analyzed our findings with usability score measured by a professional web user-experience analytics service provider. The insights uncovered in this work might play a major role in the designing phase of academic websites.
- WAMMI
- Clicker Counter
- Timer
- NASA_TLX