A curated list of tools, strategies, platforms, and resources for developer marketing, including content, community building, developer experience (DX), and product-led growth.
- General Resources
- Content Marketing for Developers
- Product-Led Growth (PLG)
- DX and Onboarding Tools
- API and Dev Tool Marketing
- Documentation & Tutorial Platforms
- Community Building
- Analytics and Feedback
- Newsletters and Blogs
- Contributing
- License
- The Marketing Newsletter - Curated weekly insights, strategies, and inspiration for developers and tech marketers.
- Developer Marketing Guide by Orbit - Explains the nuances of marketing to developers.
- What is Developer Marketing? - Basic definition and overview.
- DevRelX Resources - Articles, reports, and tools for DevRel and marketing.
- Dev.to - Community for developers to share articles and tutorials.
- Hashnode - Blogging platform aimed at developer audiences.
- Medium (Tech Publications) - Home to many developer-focused publications.
- GitHub Discussions - Embed discussion boards directly into GitHub repos.
- Blogging for Dev Marketing (PostHog) - Case study on writing content for technical users.
- Product-Led Growth Book - Guide to building growth into your product.
- Growth Loops Explained - Visual case studies on product-led growth.
- Examples of PLG Companies - Real-world case studies of successful developer tools.
- Postman - API testing and onboarding experience.
- Stoplight - Design-first API platform for better developer experience.
- Swagger UI - Interactive API documentation.
- LaunchDarkly - Feature flags and progressive delivery for dev tools.
- Backstage - Developer portal framework by Spotify.
- RapidAPI - API marketplace with developer-first branding.
- APIs You Won’t Hate - Community and content focused on practical API design and documentation.
- ReadMe - API documentation and developer experience platform.
- Dev Marketing Metrics (by Clearbit) - KPIs and success metrics for marketing to developers.
- Read the Docs - Documentation hosting platform.
- Docusaurus - Modern static site generator optimized for technical docs.
- Documenso - Open-source alternative to DocuSign with a focus on dev-centric documentation.
- Mintlify - Beautiful docs with analytics, optimized for SaaS/dev tools.
- Orbit - Community growth analytics.
- Discourse - Modern forum software for developer communities.
- Discord - Widely used for dev community chats.
- Stack Overflow Collective - Collaborate with devs via branded community spaces.
- Forem - The open-source engine behind Dev.to.
- PostHog - Product analytics with open-source dev focus.
- Plausible - Lightweight, privacy-friendly analytics.
- Amplitude - In-depth product analytics.
- Canny - Feedback collection and public roadmaps.
- Sleekplan - In-product feedback and changelogs.
- Developer Weekly - Curated newsletter for devs and DevRel professionals.
- Lenny’s Newsletter - Product and growth tactics (includes dev tools).
- Open Source Weekly - Highlights from dev tools and community.
- Changelog - Podcast and blog for developers and dev tool makers.
- AI For Developers - A curated list of top AI Dev Tools
Contributions are welcome! Please open an issue or pull request.
