This project provides a comprehensive analysis of Snapple's brand evolution, market positioning, and digital marketing strategy. It demonstrates the ability to analyze consumer behavior, develop data-driven insights, and design actionable marketing campaigns for modern platforms like TikTok.
🔗 Full Write-Up: Snapple Write-Up PDF
- Historical Analysis: Traced Snapple’s journey from 1972–present, including acquisitions and brand strategy evolution.
- SWOT Analysis: Identified strengths, weaknesses, opportunities, and threats shaping Snapple’s current market position.
- Consumer Insights: Examined generational preferences and mindsets influencing purchase behavior.
- Digital Marketing Campaign: Proposed a TikTok-focused strategy with micro-influencers, interactive filters, and sustainability-focused content.
- Impact Projection: Estimated campaign outcomes in terms of followers, engagement, and potential revenue.
- Market Research & Analysis
- Brand Management & Positioning
- Consumer Behavior Analysis
- Digital Marketing Strategy
- ROI & Campaign Forecasting