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abs-hasan/README.md

Hi, Iโ€™m Abu Hasan! ๐Ÿ‘‹

Iโ€™m a Data Scientist with over 5 years of experience in data analytics, specializing in building data pipelines, ETL processes, and analytics dashboards. Iโ€™m passionate about turning data into actionable insights to drive business impact, with a focus on aged care and finance industries.

๐Ÿ› ๏ธ Core Skills

  • Programming: Python, R, SQL
  • CRM Platforms: Salesforce, HubSpot
  • Visualization: Tableau, Power BI, Advanced Excel
  • Cloud & Data Pipelines: Apache Airflow, Azure (Blob, Data Factory, Synapse), AWS (S3, Lambda, RDS), Google Cloud (BigQuery, Cloud Function, Cloud Storage)
  • APIs & ETL Automation: REST APIs, Airflow, Python
  • Machine Learning: Sentiment Analysis, Trend Analysis, Predictive Modeling
  • Dev Tools: Git, Docker
  • Soft Skills: Communication, Problem Solving, Time Management, Collaboration

๐Ÿ’ผ Professional Experience

Data Scientist
CareAbout, Melbourne
Jan 2024 โ€“ May 2025

  • Designed Tableau dashboards for real-time executive insights
  • Automated ETL workflows with Airflow, integrating Salesforce, GA4, Facebook, and Bing
  • Optimized databases for high-performance reporting
  • Developed Python scripts for automation and code optimization
  • Improved SQL query performance by 20%
  • Built a lead propensity model and automated market trend web scraping

๐ŸŒŸ Featured Projects

  • ๐Ÿ“ฆ Automated Weather Data Pipeline ๐ŸŒ€ Apache Airflow โ€ข ๐Ÿงช ETL โ€ข โ˜๏ธ AWS S3 โ€ข ๐Ÿ Python ๐Ÿณ Docker.
    • A fully Dockerized pipeline that fetches real-time weather data from OpenWeather API, transforms and validates it, and uploads to AWS S3.
  • ๐Ÿค Partner Performance Automation: ๐ŸŒ€ Airflow โ€ข ๐Ÿ“Œ Weekly KPIs โ€ข ๐Ÿ”— Report Automation โ€ข โ˜๏ธ Azure SQL DataBase ๐Ÿณ Docker
    • Automates partner performance scoring using data from databases and uploads results to Salesforce CRM and Google Sheets. Calculates custom scores weekly, flags underperformers, and supports dashboard-ready outputs.
  • GA4 ETL Pipeline: ๐ŸŒ€ Apache Airflow ๐Ÿ”— GA4 API โ€ข ๐Ÿ Python โ€ข ๐Ÿงฎ SQL Server Load ๐ŸŒ Azure SQL DataBase ๐Ÿณ Docker
    • Pulls campaign data from Google Analytics 4, transforms UTM and traffic info with Python, and loads it into SQL Server. Enables unified marketing attribution.
  • ๐Ÿ›๏ธ Retail Profit Drain Analysis ๐Ÿ“Š Advanced SQL โ€ข ๐Ÿงพ Profit Leakage KPIs โ€ข ๐Ÿ“Š Data Modeling & Database Design
    • A SQL-based project that reveals hidden margin erosion in omnichannel retail. Tracks returns, marketing spend inefficiencies, and operational loss across categories.
  • ๐Ÿงช A/B Testing : Search Ranking Impact) ๐Ÿ“ˆ AB Testing โ€ข ๐ŸŽฏ Funnel Metrics โ€ข ๐Ÿงฎ Statistical Testing
    • Data-driven A/B testing analysis evaluating a new search ranking algorithm's impact on conversion rate and booking behavior for a travel platform.

๐Ÿ“ซ Get in Touch

Top Langs

Profile Views

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  1. ab-testing-search-ranking-impact ab-testing-search-ranking-impact Public

    Data-driven A/B testing analysis evaluating a new search ranking algorithm's impact on conversion rate and booking behavior for a travel platform.

    Jupyter Notebook

  2. automated-weather-data-pipeline automated-weather-data-pipeline Public

    ๐ŸŒฆ๏ธ A Dockerized data pipeline using Apache Airflow to fetch daily weather data from the OpenWeather API and store it in AWS S3.

    Python

  3. Marketing_Analytics_DVD_Rental_Store Marketing_Analytics_DVD_Rental_Store Public

    Analyzing Data and getting insights for Marketing team.

    TSQL 1

  4. Restaurant_Analytics Restaurant_Analytics Public

    TSQL 1

  5. Partner-Performance-Automation Partner-Performance-Automation Public

    Python

  6. Retail-Profit-Drain_Analysis Retail-Profit-Drain_Analysis Public

    Python