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Visualizing customer segmentation using Kepler.gl with a focus on geographic patterns and spatial clustering to uncover regional marketing insights.

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Yutianxinw/Geo-segmentation-kepler

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About Kepler.gl

Kepler.gl is an open-source geospatial analysis and visualization platform. It enables users to create interactive, high-performance maps from large-scale location datasets without needing to write code. This project leverages Kepler.gl for visualizing geospatial data effectively.

Features

Support for large-scale geospatial datasets. Interactive map-based visualizations. Compatibility with multiple data formats (CSV, JSON, GeoJSON, etc.). Customizable map styles and layers. Seamless integration with modern web applications.

Instructions

  • Using the keplerglinstruction file to check and download kepler.gl through your juypternotebook KeplerGl_Install_Instructions.txt

Group Contact Information

Mariel Gonzalez : gonz0923@umn.edu Charlotte Wang : wang9207@umn.edu Ujjwal Khanna : khann095@umn.edu Rahma Hassan : Hassa670@umn.edu

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Visualizing customer segmentation using Kepler.gl with a focus on geographic patterns and spatial clustering to uncover regional marketing insights.

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