Mall_Customer_Analysis

We have dataset of mall customer and it has CustomerID, Age, Spending score and annual income. We are asked to group these customer based on income and spending score. To find out potential best target customer.

We grouped mall customer into 5 cluster based on income and spending score.

1.Careless-High spending score and low income

2.Standard-Average spending score and average income

3.Target-High spending score and high income. Company should focus on these type of customers.

4.Careful-Low spending score and high income

5.Sensible-Low spending score and low income.