📊 Techtronix Business Insights – Power BI Analytics Project

Welcome to the Techtronix Innovations Power BI Dashboard project. This interactive business intelligence solution was developed to help Techtronix Innovations—an industry leader in microchip and robotics—overcome critical challenges in sales performance, production planning, inventory management, and market expansion.

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🏢 About Techtronix Innovations

Techtronix Innovations is a key player in the microchip and robotics industry, serving clients across the automotive, consumer electronics, and industrial sectors. Despite its strong portfolio, the company faces persistent challenges such as:

• Unpredictable demand patterns
• Inventory management inefficiencies
• Difficulty identifying profitable market opportunities

To support data-driven decision-making, the company has curated a rich dataset over the past year, covering transactions, customer interactions, product specifications, and financial performance.

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🎯 Project Objectives

This project uses Power BI to extract insights from Techtronix's dataset and generate strategic recommendations across five key areas:

1. Sales Performance Analysis

   • Discover trends across product categories, regions, sectors, and timeframes
   • Highlight peak- and low-performing months

2. Customer Insights

   • Segment customers by behavior, preferences, and geography
   • Identify key sectors driving sales and profitability

3. Inventory Optimization

   • Match inventory levels with actual sales data
   • Propose improvements to production planning

4. Profitability Analysis

   • Assess profitability across product categories
   • Recommend cost-reduction and margin-enhancement strategies

5. Market Expansion Opportunities

   • Spot untapped markets and high-potential sectors using existing sales and customer data

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📈 Key Metrics (2023)

• Total Revenue: $252M
• Total Profit: $53M
• Production Cost: $4M
• Total Quantity Sold: 501K
• Profit Margin: 21%

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🔍 Insights & Findings

• Best Performing Product: Microchip (consistently leads across all sectors and regions)
• Top Customer Sector: Industrial
• Top Regions by Revenue: Europe and Asia-Pacific
• Customer Base: 100 customers across USA, Germany, Japan, South Korea, and China
• Peak Month: April, driven by high demand and efficient cost management
• Low Performing Months: February and May due to weak demand and pricing adjustments

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📌 Recommendations

• Improve demand forecasting to handle seasonal fluctuations
• Focus on cost optimization during low demand months
• Scale production during peak months and reduce overproduction in others
• Target Asia-Pacific and Europe for expansion—high profitability and demand
• Boost customer engagement through targeted marketing and high-margin product bundling

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🛠 Tools & Skills Used

• Power BI Desktop
• DAX & Power Query
• Interactive Visualizations & Drilldowns
• Business Intelligence & Reporting
• Data Modeling & Performance Monitoring

📂 Deliverables

• ✅ Interactive Power BI Dashboard: Summarizes key metrics and visual insights
• ✅ PowerPoint Presentation: Communicates strategic findings and business recommendations

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📌 How to Use

1. Open the Power BI .pbix file to interact with the live dashboard
2. Review the PowerPoint presentation for a summary of findings
3. Watch the demo video for a complete walkthrough of the dashboard functionality

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📧 Contact

For questions, collaboration, or feedback, please feel free to reach out via:

📧 Email: osarohekhoragbon@gmail.com
💼 Linkedin Project Link
🌐 GitHub: github.com/OsarohEkhoragbon