Customer Personality Analysis (Tableau Project)

📊 Project Overview

This project explores customer personality data using interactive dashboards built in Tableau. The goal is to help businesses understand customer behaviors and segment profiles to make data-driven marketing and sales decisions.

🧠 Objectives

• Analyze customer demographics and spending patterns
• Identify segments based on income, age, education, and family status
• Visualize insights using dynamic dashboards
• Provide actionable business recommendations

📁 Folder Structure

• Overview - An overall screenshot of the project
• Presentation - Project presentation file ppt
• Project - Tableau file that how i created this project using many charts, Highliters, Calculated field etc..
• Used Messy Data - Data i used in this project that i cleaned to process my project

🔧 Tools Used

• Tableau Desktop – for dashboard design and data visualization
• Excel/CSV – source data cleanup and formatting

📌 Key Insights

• Customers with high income tend to spend more on luxury products
• Married couples with children show different purchasing behavior than singles
• Age group 30–50 shows the highest campaign engagement rate

📂 How to View the Dashboard

1. Download the .twbx file from the Project/ folder
2. Open it using [Tableau Public] (https://public.tableau.com/app/profile/muhsina.shehzad/vizzes) or Tableau Desktop

✍️ Author

• Muhsina – Data Analyst | LinkedIn or email at [muhsinashehzad182@gmail.com].