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Data-Driven Retail Sales Analytics Platform

Overview

This project implements a retail sales forecasting and monitoring system focused on the US retail market. It provides real-time analysis and predictive insights into retail sales performance, helping stakeholders make data-driven decisions in the retail trade sector.

Project Significance

The platform analyzes total sales value generated by retail establishments in the United States, covering both durable and non-durable goods sectors. This comprehensive analysis provides valuable insights into:

  • Consumer spending behavior patterns
  • Overall retail industry health
  • Sales trends and seasonal variations
  • Future sales projections with confidence intervals

Key Features

Real-time Analytics

  • Live monitoring of retail sales performance
  • Interactive data visualization
  • Trend analysis and pattern recognition
  • Seasonal variation tracking

Advanced Forecasting

  • Two-year sales forecasting capability
  • Confidence interval calculations
  • Seasonal pattern recognition
  • Trend analysis and decomposition

Model Implementation

The project implements several forecasting models, with the Holt-Winters model selected as the optimal solution.

Data Source

Installation

  1. Clone the repository
git clone https://github.com/JP3132/Data-Driven-Retail-Sales-Analytics-Platform.git
cd Data-Driven-Retail-Sales-Analytics-Platform
  1. Set up virtual environment (Recommended)
python -m venv env
# For Windows
env\Scripts\activate.bat
# For Unix or MacOS
source env/bin/activate
  1. Install dependencies
pip install -r requirements.txt
  1. Run the application
streamlit run app.py
  1. Access the web interface
http://localhost:8501

Business Applications

  • Inventory Management: Optimize stock levels based on forecasted demand
  • Resource Planning: Efficient allocation of resources based on predicted sales
  • Strategic Decision Making: Data-driven insights for business strategy
  • Risk Management: Understanding uncertainty through confidence intervals

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