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☕ Coffee Sales Dashboard

🎯 Project Goal

The dataset provided contains information on coffee sales, including product, customer, and order data. The objective of the project was to create an interactive dashboard in Microsoft Excel, enabling users to intuitively explore sales data using available filters and visualization tools.

📒 Project Development Report

Data Sources

The dataset was obtained from the GitHub repository of mochen862. It consists of three main tables:

  • Customers – contains customer information such as full name, phone number, address, and loyalty card status.
  • Products – provides details about the offered products (coffee type, description, price).
  • Orders – includes detailed order information such as customer ID, product ID, date, and order quantity.


Orders table – an overview of all orders with linked customers and products.


Customers table – customer data with loyalty card information.


Products table – detailed information on the coffee products offered.


Data Cleaning

The first step in preparing the dataset was checking and removing duplicates. No duplicated records were found, which allowed moving directly to the next stage of data processing.


Duplicate analysis result – no duplicated records detected.


Data Processing

The next step involved filling in missing values in the Orders table. To achieve this, the XLOOKUP() formula was applied, allowing for dynamic retrieval of missing details from the Products table.

As a result, the report included complete product names – for example, instead of the shortened name Ara, the full name Arabica was added. Similar adjustments were made for other coffee types to improve readability and consistency.


Dashboard

The prepared sales dashboard in Excel allows for interactive data analysis covering the period from January 2019 to December 2022. It was designed to support both an overview of general sales trends and more detailed exploration of data from various perspectives.

The dashboard includes, among others:

  • Time analysis – visualization of sales dynamics by months and years, enabling identification of seasonal peaks in demand.
  • Top 5 customers – a ranking of customers with the highest number of orders, making it easier to identify key clients.
  • Geographic analysis – visualization of sales by country, helping to highlight the most important markets.

Additionally, users can benefit from interactive filters that allow them to customize the displayed data:

  • Time period – selection of the analyzed timeframe,
  • Coffee bean type – e.g., Arabica, Robusta, blends,
  • Package size – small, medium, and large formats,
  • Loyalty card status – comparison of purchase behaviors between customers with and without loyalty cards.


Final dashboard view – interactive coffee sales analysis with multiple filtering options.

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Dashboard project presenting coffee sales data over time.

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