This project analyzes the first-year performance of a newly launched fashion e-commerce store operating across seven major Indian states and six online sales channels (Ajio, Amazon, Flipkart, Meesho, Myntra, Nykaa).
Despite growing sales, a fashion e-commerce platform faces declining profitability . To develop data-driven strategies to reduce costs and increase profits.
Key Findings:
- High shipped but low delivered orders — logistics and customer acceptance issues.
- High return rates and negligible retention eroding profits.
- Most sales come from Senior (50+) and Mature Adult (30–50) age groups, with low engagement from younger customers.
- Seasonal trends and specific months (like May) show sales spikes, indicating campaign opportunities.
Suggested Actions: -Audit returned orders for common reasons (wrong size, damaged, misleading).
-Launch loyalty and rewards programs to retain customers.
-Improve after-sales support and customer experience.
-Align product assortment and pricing to attract younger demographics.