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This project, completed during my Data Analyst Internship at Innobyte Services, involves analyzing Amazon sales data to uncover business insights. Using Python for data cleaning and Tableau for visualization, the dashboard provides insights into revenue trends, top-performing categories, geographical contributions, and customer behavior.

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AkashParley/Amazon_Sales_Analysis_Innobyte-Services-

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🏢 About Innobyte Services

This project was assigned during my Data Analyst Internship at Innobyte Services, where I honed my skills in:

  • Data Preprocessing: Cleaning and transforming raw data into a structured format.
  • Data Visualization: Creating meaningful dashboards to derive actionable insights.

Amazon_Sales_Analysis

image

📊 Amazon Sales Analysis Dashboard

Tableau Dashboard LINK

Dashboard

📋 Project Overview

This project focuses on analyzing Amazon Sales Data to uncover valuable business insights. With a cleaned dataset processed using Python and visualized through Tableau, the dashboard provides actionable insights into revenue, customer trends, geographical distribution, and category performance.


🏢 Report

View the Report


📚 Tools Used

  • Python: For data cleaning and preparation.
  • Tableau: For dashboard creation and visualization.

🛠️ Prerequisites

To run this project, you need the following:

  • Python 3.x
    • Libraries: pandas, numpy
  • Tableau Desktop (or Tableau Public for free access)

🚀 Features

🛒 Sales Insights

  • Total Revenue, Orders, and Average Order Value.
  • Best-performing states and cities.

🌍 Geographical Analysis

  • Sales distribution across Indian states/cities on an interactive map.

📦 Product Performance

  • Top-selling categories visualized with bar charts.
  • Quantity sold by category/size.

Order Trends

  • Revenue contribution by order status.
  • Trends in revenue over time.

🛠️ Methodology

1️⃣ Data Cleaning (Using Python)

  • Removed duplicates and null values.
  • Standardized city names and product categories for consistency.
  • Prepared the data for visualization using pandas.

2️⃣ Data Visualization (Using Tableau)

  • Interactive dashboard created to display key metrics and trends.
  • Various chart types like bar charts, line charts, pie charts, and maps used for insights.
  • Filters and slicers added for customized exploration of data.

Key Insights:

  1. Top categories: T-shirt and Shirts contributed to the highest revenue.
  2. Majority of revenue came from metros like Bangalore and Mumbai.
  3. Repeat customers contributed significantly to sales growth.

About

This project, completed during my Data Analyst Internship at Innobyte Services, involves analyzing Amazon sales data to uncover business insights. Using Python for data cleaning and Tableau for visualization, the dashboard provides insights into revenue trends, top-performing categories, geographical contributions, and customer behavior.

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