🛒 Cart Abandonment Recovery System

🔗 Dashboard:
Live Dashboard

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Problem

E-commerce businesses lose significant revenue because customers often leave without completing orders, making it hard for teams to track and recover these abandoned carts. Manual recovery efforts are slow, expensive, and rarely succeed.

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Solution Overview

This project automates the entire cart recovery flow — from detecting abandoned carts, to sending WhatsApp notifications, and alerting calling teams in real-time. All recovery activities and success rates are tracked on a central dashboard.

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How It Works: Before vs After

Before (Manual Process)

• Disconnected alerts for abandoned carts
• Manual outreach via WhatsApp or calls
• Poor tracking, low recovery rate (12%)
• Recovery costs remain high

After (Automated Process)

• Automatic detection of abandoned carts
• Instant WhatsApp message sent to customers
• Alert sent to calling team for immediate follow-up
• Centralized dashboard showing cart status, recovery analytics
• Recovery rate jumps to 28%, costs drop by 75%

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System Architecture

[Customer abandons cart]
   ↓
[Workflow triggers WhatsApp notification + Calling Team Alert]
   ↓
[Dashboard tracks real-time recovery status and metrics]

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Impact

• Recovery Rate: 12.3% → 28.7% (verified)
• Cost Reduction: 75% lower operational expense
• Transparency: Ops team gets real-time visibility and analytics
• Scalability: Works for any ecom platform

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