PMax Assets Improvements Overview #2939
Description
Objective
Most merchants on Woo using Performance Max receive a recommendation to improve their assets. Those who don’t take action often struggle: 67% see zero conversions, and their churn rate is over 3x higher. Strengthening assets helps ensure that Ads are performing better.
The goal of this epic is to improve the discoverability of this feature and begin to introduce tools that merchants can use to automatically generate these assets using Google AI. We will also add support for including video assets, which are currently not supported.
Background
Currently, adding assets to a PMax campaign is only available when you create or edit a new campaign from the Programs listing table from the Plugin dashboard, only after editing the budget for the campaign.
Screenshot of the Programs listing table.
Screenshot of the edit campaign flow.
Requirements
- Inform merchants when there is a Google Ads recommendation to improve assets
- Allow users to add videos to their PMax campaigns
- Ensure minimum requirements for PMax assets continue to be enforced
- Offer a link to Google's Asset Generation feature in the Google Ads FE
Overview
In order to make the assets improvement recommendation more visible, we'll add notice at the top of the Dashboard page to inform merchants to improve their assets, as well as showing a menu badge (the red circle) in the admin menu to let merchants know there is some action they need to take.
When a user clicks on the "Improve Assets" CTA from the notice, we'll link them directly to step 2 of the Edit Campaign flow for that campaign so they can edit their assets or link out to the Google Ads Edit Assets experience where they could generate assets using Google AI features.
Edit campaign screen in the Google for WooCommerce plugin.
Edit assets screen within Google Ads front end.