diff --git a/packages/paste-website/src/pages/foundations/content/voice-and-tone/index.mdx b/packages/paste-website/src/pages/foundations/content/voice-and-tone/index.mdx index f4edfc1fae..85f71a6cbc 100644 --- a/packages/paste-website/src/pages/foundations/content/voice-and-tone/index.mdx +++ b/packages/paste-website/src/pages/foundations/content/voice-and-tone/index.mdx @@ -50,14 +50,14 @@ It’s the difference between how you’d speak to your best friend versus how y ## The Twilio voice -Here are the Twilio voice tenets, as defined by the [Twilio brand team](https://library.twilio.com/guidelines/guide/1b8c14a4-287d-47a4-8ac6-1621bfe97a6d/page/107efbc5-d9d8-40fe-88ee-d6366ed16ede). +Here are the Twilio voice principles, as defined by the [Twilio brand team](https://library.twilio.com/guidelines/guide/1b8c14a4-287d-47a4-8ac6-1621bfe97a6d/page/107efbc5-d9d8-40fe-88ee-d6366ed16ede). 1. **Conversational**. We write how we speak, and that makes us approachable and relatable. 2. **Thoughtful**. We want our readers to feel like they belong, so our messages to them should always be cultured and intelligent. That’s why we write with a specific person or group in mind. 3. **Reliable**. Twilions are smart, tenacious, accurate and authentic. We know the ins and outs of the products and topics we’re writing about and we speak truthfully about those subjects. 4. **Quirky**. It’s possible to be professional, smart, grounded, easy to understand and fun all at the same time. -How do these voice tenets translate to product content? +How do these voice principles translate to product content? **Conversational: Write like you’re talking to someone** - Use common words in simple, short structures. diff --git a/packages/paste-website/src/pages/patterns/privacy/index.mdx b/packages/paste-website/src/pages/patterns/privacy/index.mdx index e88e30aaef..d4e2b9605a 100644 --- a/packages/paste-website/src/pages/patterns/privacy/index.mdx +++ b/packages/paste-website/src/pages/patterns/privacy/index.mdx @@ -99,7 +99,7 @@ import { Input } from "@twilio-paste/core/input" ## Background -[Personally Identifiable Information (PII)](https://www.twilio.com/docs/glossary/what-is-personally-identifiable-information-pii#fields-marked-not-pii), or personal data, is data that corresponds to a single person. PII might be a phone number, national ID number, email address, or any data that can be used, either on its own or with any other information, to contact, identify, or locate a person. Read about [PII used in Twilio Products](https://wiki.hq.twilio.com/pages/viewpage.action?spaceKey=LEGAL&title=PII+used+in+Twilio+Products). +[Personally Identifiable Information (PII)](https://www.twilio.com/docs/glossary/what-is-personally-identifiable-information-pii#fields-marked-not-pii), or personal data, is data that corresponds to a single person. PII might be a phone number, national ID number, email address, or any data that can be used, either on its own or with any other information, to contact, identify, or locate a person. Read about [PII used in Twilio Products](https://switchboard.twilio.com/sites/privacy/resource/23816/pii-used-in-twilio-products). In the API, Twilio clearly labels fields as “PII” and “Not PII”, defines what PII is, and outlines how Twilio handles fields marked "Not PII".