chore(website): update PII link (#3975)

* chore(website): update PII link

Update PII link on Privacy pattern from Confluence to Switchboard

* chore(docs): replace words on voice and tone to match brand guidelines

Author: serifluous

packages/paste-website/src/pages/foundations/content/voice-and-tone/index.mdx

@@ -50,14 +50,14 @@ It’s the difference between how you’d speak to your best friend versus how y
 
 ## The Twilio voice
 
-Here are the Twilio voice tenets, as defined by the [Twilio brand team](https://library.twilio.com/guidelines/guide/1b8c14a4-287d-47a4-8ac6-1621bfe97a6d/page/107efbc5-d9d8-40fe-88ee-d6366ed16ede).
+Here are the Twilio voice principles, as defined by the [Twilio brand team](https://library.twilio.com/guidelines/guide/1b8c14a4-287d-47a4-8ac6-1621bfe97a6d/page/107efbc5-d9d8-40fe-88ee-d6366ed16ede).
 
 1. **Conversational**. We write how we speak, and that makes us approachable and relatable. 
 2. **Thoughtful**. We want our readers to feel like they belong, so our messages to them should always be cultured and intelligent. That’s why we write with a specific person or group in mind. 
 3. **Reliable**. Twilions are smart, tenacious, accurate and authentic. We know the ins and outs of the products and topics we’re writing about and we speak truthfully about those subjects.
 4. **Quirky**. It’s possible to be professional, smart, grounded, easy to understand and fun all at the same time. 
 
-How do these voice tenets translate to product content?
+How do these voice principles translate to product content?
 
 **Conversational: Write like you’re talking to someone**
 - Use common words in simple, short structures.

packages/paste-website/src/pages/patterns/privacy/index.mdx

@@ -99,7 +99,7 @@ import { Input } from "@twilio-paste/core/input"
 
 ## Background
 
-[Personally Identifiable Information (PII)](https://www.twilio.com/docs/glossary/what-is-personally-identifiable-information-pii#fields-marked-not-pii), or personal data, is data that corresponds to a single person. PII might be a phone number, national ID number, email address, or any data that can be used, either on its own or with any other information, to contact, identify, or locate a person. Read about [PII used in Twilio Products](https://wiki.hq.twilio.com/pages/viewpage.action?spaceKey=LEGAL&title=PII+used+in+Twilio+Products).
+[Personally Identifiable Information (PII)](https://www.twilio.com/docs/glossary/what-is-personally-identifiable-information-pii#fields-marked-not-pii), or personal data, is data that corresponds to a single person. PII might be a phone number, national ID number, email address, or any data that can be used, either on its own or with any other information, to contact, identify, or locate a person. Read about [PII used in Twilio Products](https://switchboard.twilio.com/sites/privacy/resource/23816/pii-used-in-twilio-products).
 
 In the API, Twilio clearly labels fields as “PII” and “Not PII”, defines what PII is, and outlines how Twilio handles fields marked "Not PII".