diff --git a/README.md b/README.md
index f9c6e68..3898d59 100644
--- a/README.md
+++ b/README.md
@@ -1,43 +1,62 @@
 # Executable Tutorials
 
-A repository demonstrating one way to manage and distribute interactive tutorials.
-See the [Guide to Contributing](https://scentific-python.org/executable-tutorials/contributing.html)
-for a good overview of what this is like to use.
+## Use Cases
 
-## Demo Links
+Many organizations maintain collections of tutorials addressing realistic
+problems in a science domain, with runnable code examples written and
+kept current by experts in the tools. They are useful as:
 
-- **[Tutorials](https://github.com/scientific-python/executable-tutorials/tree/main/tutorials)** are written in MyST Markdown.
-- Tutorials can be easily edited as notebooks in JupyterLab.
-- Executed tutorials are **[published](https://scientific-python.github.io/exeuctable-tutorials/)** on a GitHub Pages site.
-- **[Jupyter Lite (beta)](https://scientific-python.github.io/executable-tutorials/jupyterlite/lab/index.html)** (works only on the basic executable example so far, missing dependencies for others)
-- **[Binder](https://mybinder.org/v2/gh/scientific-python/executable-tutorials/notebooks)**
+- A trove of working snippets to copy and paste
+- A maintained resource for self-guided learning
+- A ready-to-use curriculum for hands-on workshops
+- A suite of science domain-specific "integration tests" for the showcased libraries
 
-### Notes on the notebook file format
+## Key Features
 
-We do use MyST Markdown format for the notebooks, please visit [the upstream documentation](https://mystmd.org/guide/md-vs-ipynb) to learn more about the reasoning behind the choice.
-However, we add it here that you can easily have the same user experience in JupyterLab if these two dependencies are installed:
- - [jupytext library](https://pypi.org/project/jupytext/)
- - [jupyterlab-myst JupyterLab extension](https://pypi.org/project/jupyterlab-myst/)
+This repository demonstrates one way to configure a collection of tutorials,
+covering some core features:
 
+- Source is in [MyST Markdown][] which is easy for humans to edit and review.
+- The executed examples—code and results—are published as a
+  [static site][static site example].
+- The examples can be opened as Jupyter notebooks to run and edit:
+  - In a user's local environment
+  - In the cloud using [Binder][binder example]
+  - (Experimental) In the user's browser via a [Jupyter Lite app][jupyterlite example]
+- The examples can be tested using `pytest`, both locally and on CI.
 
-## Goals
+## Try It Out
 
-- Make content easy to explore and try in a variety of modes:
-  - interactive and non-interactive
-  - local and cloud-based
-  - Jupyter and not-Jupyter
-- Document an accessible development workflow, so that non-experts can contribute.
-- Keep the infrastructure as simple as possible.
+- Read the [published examples][static site example].
 
-## To Do
+- Open it on [Binder][binder example] to run the examples in the cloud.
 
-- Test execution _of changed tutorials only_ in CI on PR.
-- Set up devcontainer.
-- Add example with additional dependencies.
+- Download and run the examples locally.
 
-## Prior Art
+  ```sh
+  git clone https://github.com/scientific-python/executable-tutorials
+  ```
 
-Examples that this is drawing from:
+  For users of [pixi][]:
 
-- https://github.com/Caltech-IPAC/irsa-tutorials
-- https://github.com/MotherDuck-Open-Source/sql-tutorial
+  ```sh
+  pixi run start
+  ```
+
+  Alternatively, install the requirements with pip and start JupyterLab.
+
+  ```sh
+  pip install -r requirements.txt
+  jupyter lab
+  ```
+
+## Make Your Own
+
+See the [Guide for Maintainers][] to create your own collection of tutorials.
+
+[Myst Markdown]: https://mystmd.org/guide/typography
+[static site example]: https://scientific-python.github.io/exeuctable-tutorials/
+[binder example]: https://mybinder.org/v2/gh/scientific-python/executable-tutorials/main
+[jupyterlite example]: https://scientific-python.github.io/executable-tutorials/jupyterlite/lab/index.html
+[pixi]: https://pixi.sh/
+[Guide for Maintainers]: https://scientific-python.github.io/executable-tutorials/maintainer-guide.html
diff --git a/index.md b/index.md
index 0913ae5..3c7e636 100644
--- a/index.md
+++ b/index.md
@@ -24,5 +24,5 @@ caption: Contributing
 ---
 
 contributing
-maintainers
+maintainer-guide
 ```
diff --git a/maintainer-guide.md b/maintainer-guide.md
new file mode 100644
index 0000000..1a96527
--- /dev/null
+++ b/maintainer-guide.md
@@ -0,0 +1,31 @@
+# Guide for Maintainers
+
+This guide for configuring and maintaining collection of executable
+tutorials.
+
+## Notes on the notebook file format
+
+We do use MyST Markdown format for the notebooks, please visit
+[the upstream documentation](https://mystmd.org/guide/md-vs-ipynb)
+to learn more about the reasoning behind the choice.  To provide a seamless
+user experience for users in JupyterLab, we employ some libraries [^1] and a
+little special configuration [^2].
+
+## Specialized Patterns
+
+Sometimes it is convenient to disable a job in a GitHub Action on certain Pull
+Requests.  This may be added to the job to configure it to skip Pull Requests
+that have a given label called `LABEL`.
+
+```yaml
+jobs:
+  tests:
+    if: ${{ !(github.event_name == 'pull_request') || !contains(github.event.pull_request.labels.*.name, 'LABEL') }}
+```
+
+[^1]: [jupytext][] and the [jupyterlab-myst JupyterLab extension][]
+
+[^2]: See `.binder/postBuild` and `.binder/overrides.json`.
+
+[jupytext]: https://pypi.org/project/jupytext/
+[jupyterlab-myst JupyterLab extension]: https://pypi.org/project/jupyterlab-myst/
diff --git a/maintainers.md b/maintainers.md
deleted file mode 100644
index dcd954d..0000000
--- a/maintainers.md
+++ /dev/null
@@ -1,16 +0,0 @@
-# Guide for Maintainers
-
-This guide for configuring and maintaining collection of executable
-tutorials.
-
-## Specialized Patterns
-
-Sometimes it is convenient to disable a job in a GitHub Action on certain Pull
-Requests.  This may be added to the job to configure it to skip Pull Requests
-that have a given label called `LABEL`.
-
-```yaml
-jobs:
-  tests:
-    if: ${{ !(github.event_name == 'pull_request') || !contains(github.event.pull_request.labels.*.name, 'LABEL') }}
-```