diff --git a/cmd/builder/.goreleaser.yml b/cmd/builder/.goreleaser.yml
index 680905dd1..7133eedc3 100644
--- a/cmd/builder/.goreleaser.yml
+++ b/cmd/builder/.goreleaser.yml
@@ -2,6 +2,8 @@ monorepo:
   tag_prefix: cmd/builder/
   dir: .core/cmd/builder
 version: 2
+env:
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
 builds:
   - flags:
       - -trimpath
@@ -31,9 +33,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-builder:{{ .Version }}-amd64
-      - otel/opentelemetry-collector-builder:latest-amd64
+      - otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     build_flag_templates:
       - --pull
       - --platform=linux/amd64
@@ -48,9 +50,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-builder:{{ .Version }}-arm64
-      - otel/opentelemetry-collector-builder:latest-arm64
+      - otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
     build_flag_templates:
       - --pull
       - --platform=linux/arm64
@@ -65,9 +67,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-builder:{{ .Version }}-ppc64le
-      - otel/opentelemetry-collector-builder:latest-ppc64le
+      - otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
     build_flag_templates:
       - --pull
       - --platform=linux/ppc64le
@@ -84,21 +86,21 @@ docker_manifests:
       - otel/opentelemetry-collector-builder:{{ .Version }}-amd64
       - otel/opentelemetry-collector-builder:{{ .Version }}-arm64
       - otel/opentelemetry-collector-builder:{{ .Version }}-ppc64le
-  - name_template: otel/opentelemetry-collector-builder:latest
+  - name_template: otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector-builder:latest-amd64
-      - otel/opentelemetry-collector-builder:latest-arm64
-      - otel/opentelemetry-collector-builder:latest-ppc64le
+      - otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - otel/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Version }}-ppc64le
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-builder:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
 release:
   make_latest: false
   github:
diff --git a/cmd/goreleaser/internal/configure.go b/cmd/goreleaser/internal/configure.go
index 0cfb49d33..0dbcb5ac2 100644
--- a/cmd/goreleaser/internal/configure.go
+++ b/cmd/goreleaser/internal/configure.go
@@ -35,10 +35,10 @@ const (
 	k8sDistro          = "otelcol-k8s"
 	otlpDistro         = "otelcol-otlp"
 	ebpfProfilerDistro = "otelcol-ebpf-profiler"
-	dockerHub        = "otel"
-	ghcr             = "ghcr.io/open-telemetry/opentelemetry-collector-releases"
-	binaryNamePrefix = "otelcol"
-	imageNamePrefix  = "opentelemetry-collector"
+	dockerHub          = "otel"
+	ghcr               = "ghcr.io/open-telemetry/opentelemetry-collector-releases"
+	binaryNamePrefix   = "otelcol"
+	imageNamePrefix    = "opentelemetry-collector"
 )
 
 var (
@@ -423,6 +423,7 @@ func (d *distribution) BuildProject() config.Project {
 		"COSIGN_YES=true",
 		"LD_FLAGS=" + ldFlags,
 		"BUILD_FLAGS=-trimpath",
+		"CONTAINER_IMAGE_EPHEMERAL_TAG=latest",
 	}
 	if d.goTags != "" {
 		env = append(env, "GO_TAGS="+d.goTags)
@@ -456,7 +457,7 @@ func (d *distribution) BuildProject() config.Project {
 }
 
 func newContainerImageManifests(dist, os string, archs []string, opts containerImageOptions) []config.DockerManifest {
-	tags := []string{`{{ .Version }}`, "latest"}
+	tags := []string{`{{ .Version }}`, "{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}"}
 	if os == "windows" {
 		for i, tag := range tags {
 			tags[i] = fmt.Sprintf("%s-%s-%s", tag, os, opts.winVersion)
@@ -551,7 +552,7 @@ func dockerImageWithOS(dist, os, arch string, opts containerImageOptions) config
 		imageTemplates = append(
 			imageTemplates,
 			fmt.Sprintf("%s/%s:{{ .Version }}-%s", prefix, imageName(dist), osArch.imageTag()),
-			fmt.Sprintf("%s/%s:latest-%s", prefix, imageName(dist), osArch.imageTag()),
+			fmt.Sprintf("%s/%s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-%s", prefix, imageName(dist), osArch.imageTag()),
 		)
 	}
 
diff --git a/cmd/opampsupervisor/.goreleaser.yml b/cmd/opampsupervisor/.goreleaser.yml
index c8b06c79e..e15861fda 100644
--- a/cmd/opampsupervisor/.goreleaser.yml
+++ b/cmd/opampsupervisor/.goreleaser.yml
@@ -2,6 +2,8 @@ monorepo:
   tag_prefix: cmd/opampsupervisor/
   dir: .contrib/cmd/opampsupervisor
 version: 2
+env:
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
 builds:
   - flags:
       - -trimpath
@@ -31,9 +33,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-opampsupervisor:{{ .Version }}-amd64
-      - otel/opentelemetry-collector-opampsupervisor:latest-amd64
+      - otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     build_flag_templates:
       - --pull
       - --platform=linux/amd64
@@ -48,9 +50,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-opampsupervisor:{{ .Version }}-arm64
-      - otel/opentelemetry-collector-opampsupervisor:latest-arm64
+      - otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
     build_flag_templates:
       - --pull
       - --platform=linux/arm64
@@ -65,9 +67,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-opampsupervisor:{{ .Version }}-ppc64le
-      - otel/opentelemetry-collector-opampsupervisor:latest-ppc64le
+      - otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
     build_flag_templates:
       - --pull
       - --platform=linux/ppc64le
@@ -84,21 +86,21 @@ docker_manifests:
       - otel/opentelemetry-collector-opampsupervisor:{{ .Version }}-amd64
       - otel/opentelemetry-collector-opampsupervisor:{{ .Version }}-arm64
       - otel/opentelemetry-collector-opampsupervisor:{{ .Version }}-ppc64le
-  - name_template: otel/opentelemetry-collector-opampsupervisor:latest
+  - name_template: otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector-opampsupervisor:latest-amd64
-      - otel/opentelemetry-collector-opampsupervisor:latest-arm64
-      - otel/opentelemetry-collector-opampsupervisor:latest-ppc64le
+      - otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - otel/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Version }}-ppc64le
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-opampsupervisor:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
 release:
   make_latest: false
   github:
diff --git a/distributions/otelcol-contrib/.goreleaser-build.yaml b/distributions/otelcol-contrib/.goreleaser-build.yaml
index 4202522b0..32662f343 100644
--- a/distributions/otelcol-contrib/.goreleaser-build.yaml
+++ b/distributions/otelcol-contrib/.goreleaser-build.yaml
@@ -4,6 +4,7 @@ env:
   - COSIGN_YES=true
   - LD_FLAGS=-s -w
   - BUILD_FLAGS=-trimpath
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
   - CGO_ENABLED=0
 release:
   replace_existing_artifacts: true
diff --git a/distributions/otelcol-contrib/.goreleaser.yaml b/distributions/otelcol-contrib/.goreleaser.yaml
index 38381d674..6e6b01e7a 100644
--- a/distributions/otelcol-contrib/.goreleaser.yaml
+++ b/distributions/otelcol-contrib/.goreleaser.yaml
@@ -4,6 +4,7 @@ env:
   - COSIGN_YES=true
   - LD_FLAGS=-s -w
   - BUILD_FLAGS=-trimpath
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
   - CGO_ENABLED=0
 release:
   replace_existing_artifacts: true
@@ -108,9 +109,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-386
-      - otel/opentelemetry-collector-contrib:latest-386
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-386
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-386
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -128,9 +129,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-amd64
-      - otel/opentelemetry-collector-contrib:latest-amd64
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -149,9 +150,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-armv7
-      - otel/opentelemetry-collector-contrib:latest-armv7
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-armv7
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-armv7
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -169,9 +170,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-arm64
-      - otel/opentelemetry-collector-contrib:latest-arm64
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -189,9 +190,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-ppc64le
-      - otel/opentelemetry-collector-contrib:latest-ppc64le
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -209,9 +210,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-s390x
-      - otel/opentelemetry-collector-contrib:latest-s390x
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-s390x
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -229,9 +230,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-windows-2019-amd64
-      - otel/opentelemetry-collector-contrib:latest-windows-2019-amd64
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-windows-2019-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-windows-2019-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     extra_files:
@@ -252,9 +253,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-windows-2022-amd64
-      - otel/opentelemetry-collector-contrib:latest-windows-2022-amd64
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-windows-2022-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-windows-2022-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     extra_files:
@@ -279,14 +280,14 @@ docker_manifests:
       - otel/opentelemetry-collector-contrib:{{ .Version }}-arm64
       - otel/opentelemetry-collector-contrib:{{ .Version }}-ppc64le
       - otel/opentelemetry-collector-contrib:{{ .Version }}-s390x
-  - name_template: otel/opentelemetry-collector-contrib:latest
+  - name_template: otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector-contrib:latest-386
-      - otel/opentelemetry-collector-contrib:latest-amd64
-      - otel/opentelemetry-collector-contrib:latest-armv7
-      - otel/opentelemetry-collector-contrib:latest-arm64
-      - otel/opentelemetry-collector-contrib:latest-ppc64le
-      - otel/opentelemetry-collector-contrib:latest-s390x
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - otel/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-386
@@ -295,14 +296,14 @@ docker_manifests:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Version }}-s390x
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-386
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-armv7
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-contrib:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
 signs:
   - cmd: cosign
     args:
diff --git a/distributions/otelcol-ebpf-profiler/.goreleaser.yaml b/distributions/otelcol-ebpf-profiler/.goreleaser.yaml
index 9c52ec2df..31a963360 100644
--- a/distributions/otelcol-ebpf-profiler/.goreleaser.yaml
+++ b/distributions/otelcol-ebpf-profiler/.goreleaser.yaml
@@ -4,6 +4,7 @@ env:
   - COSIGN_YES=true
   - LD_FLAGS=-extldflags=-static
   - BUILD_FLAGS=-trimpath
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
   - GO_TAGS=osusergo,netgo
 release:
   replace_existing_artifacts: true
@@ -32,9 +33,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-ebpf-profiler:{{ .Version }}-amd64
-      - otel/opentelemetry-collector-ebpf-profiler:latest-amd64
+      - otel/opentelemetry-collector-ebpf-profiler:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     build_flag_templates:
       - --pull
       - --platform=linux/amd64
@@ -49,15 +50,15 @@ docker_manifests:
   - name_template: otel/opentelemetry-collector-ebpf-profiler:{{ .Version }}
     image_templates:
       - otel/opentelemetry-collector-ebpf-profiler:{{ .Version }}-amd64
-  - name_template: otel/opentelemetry-collector-ebpf-profiler:latest
+  - name_template: otel/opentelemetry-collector-ebpf-profiler:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector-ebpf-profiler:latest-amd64
+      - otel/opentelemetry-collector-ebpf-profiler:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:{{ .Version }}-amd64
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-ebpf-profiler:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
 signs:
   - cmd: cosign
     args:
diff --git a/distributions/otelcol-k8s/.goreleaser.yaml b/distributions/otelcol-k8s/.goreleaser.yaml
index 7c59706b7..5e221a6a9 100644
--- a/distributions/otelcol-k8s/.goreleaser.yaml
+++ b/distributions/otelcol-k8s/.goreleaser.yaml
@@ -4,6 +4,7 @@ env:
   - COSIGN_YES=true
   - LD_FLAGS=-s -w
   - BUILD_FLAGS=-trimpath
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
   - CGO_ENABLED=0
 release:
   replace_existing_artifacts: true
@@ -49,9 +50,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-amd64
-      - otel/opentelemetry-collector-k8s:latest-amd64
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     build_flag_templates:
       - --pull
       - --platform=linux/amd64
@@ -67,9 +68,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-arm64
-      - otel/opentelemetry-collector-k8s:latest-arm64
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
     build_flag_templates:
       - --pull
       - --platform=linux/arm64
@@ -85,9 +86,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-ppc64le
-      - otel/opentelemetry-collector-k8s:latest-ppc64le
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
     build_flag_templates:
       - --pull
       - --platform=linux/ppc64le
@@ -103,9 +104,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-s390x
-      - otel/opentelemetry-collector-k8s:latest-s390x
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-s390x
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
     build_flag_templates:
       - --pull
       - --platform=linux/s390x
@@ -121,9 +122,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-windows-2019-amd64
-      - otel/opentelemetry-collector-k8s:latest-windows-2019-amd64
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-windows-2019-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-windows-2019-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     build_flag_templates:
@@ -142,9 +143,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-windows-2022-amd64
-      - otel/opentelemetry-collector-k8s:latest-windows-2022-amd64
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-windows-2022-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-windows-2022-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     build_flag_templates:
@@ -165,24 +166,24 @@ docker_manifests:
       - otel/opentelemetry-collector-k8s:{{ .Version }}-arm64
       - otel/opentelemetry-collector-k8s:{{ .Version }}-ppc64le
       - otel/opentelemetry-collector-k8s:{{ .Version }}-s390x
-  - name_template: otel/opentelemetry-collector-k8s:latest
+  - name_template: otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector-k8s:latest-amd64
-      - otel/opentelemetry-collector-k8s:latest-arm64
-      - otel/opentelemetry-collector-k8s:latest-ppc64le
-      - otel/opentelemetry-collector-k8s:latest-s390x
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - otel/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Version }}-s390x
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-k8s:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
 signs:
   - cmd: cosign
     args:
diff --git a/distributions/otelcol-otlp/.goreleaser.yaml b/distributions/otelcol-otlp/.goreleaser.yaml
index e38835f1b..cd12733b1 100644
--- a/distributions/otelcol-otlp/.goreleaser.yaml
+++ b/distributions/otelcol-otlp/.goreleaser.yaml
@@ -4,6 +4,7 @@ env:
   - COSIGN_YES=true
   - LD_FLAGS=-s -w
   - BUILD_FLAGS=-trimpath
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
   - CGO_ENABLED=0
 release:
   replace_existing_artifacts: true
@@ -99,9 +100,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-386
-      - otel/opentelemetry-collector-otlp:latest-386
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-386
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-386
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
     build_flag_templates:
       - --pull
       - --platform=linux/386
@@ -117,9 +118,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-amd64
-      - otel/opentelemetry-collector-otlp:latest-amd64
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     build_flag_templates:
       - --pull
       - --platform=linux/amd64
@@ -136,9 +137,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-armv7
-      - otel/opentelemetry-collector-otlp:latest-armv7
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-armv7
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-armv7
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
     build_flag_templates:
       - --pull
       - --platform=linux/arm/v7
@@ -154,9 +155,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-arm64
-      - otel/opentelemetry-collector-otlp:latest-arm64
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
     build_flag_templates:
       - --pull
       - --platform=linux/arm64
@@ -172,9 +173,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-ppc64le
-      - otel/opentelemetry-collector-otlp:latest-ppc64le
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
     build_flag_templates:
       - --pull
       - --platform=linux/ppc64le
@@ -190,9 +191,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-s390x
-      - otel/opentelemetry-collector-otlp:latest-s390x
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-s390x
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
     build_flag_templates:
       - --pull
       - --platform=linux/s390x
@@ -208,9 +209,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-windows-2019-amd64
-      - otel/opentelemetry-collector-otlp:latest-windows-2019-amd64
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-windows-2019-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-windows-2019-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     build_flag_templates:
@@ -229,9 +230,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-windows-2022-amd64
-      - otel/opentelemetry-collector-otlp:latest-windows-2022-amd64
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-windows-2022-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-windows-2022-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     build_flag_templates:
@@ -254,14 +255,14 @@ docker_manifests:
       - otel/opentelemetry-collector-otlp:{{ .Version }}-arm64
       - otel/opentelemetry-collector-otlp:{{ .Version }}-ppc64le
       - otel/opentelemetry-collector-otlp:{{ .Version }}-s390x
-  - name_template: otel/opentelemetry-collector-otlp:latest
+  - name_template: otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector-otlp:latest-386
-      - otel/opentelemetry-collector-otlp:latest-amd64
-      - otel/opentelemetry-collector-otlp:latest-armv7
-      - otel/opentelemetry-collector-otlp:latest-arm64
-      - otel/opentelemetry-collector-otlp:latest-ppc64le
-      - otel/opentelemetry-collector-otlp:latest-s390x
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - otel/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-386
@@ -270,14 +271,14 @@ docker_manifests:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Version }}-s390x
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-386
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-armv7
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector-otlp:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
 signs:
   - cmd: cosign
     args:
diff --git a/distributions/otelcol/.goreleaser.yaml b/distributions/otelcol/.goreleaser.yaml
index 73e474193..5f88c93bb 100644
--- a/distributions/otelcol/.goreleaser.yaml
+++ b/distributions/otelcol/.goreleaser.yaml
@@ -4,6 +4,7 @@ env:
   - COSIGN_YES=true
   - LD_FLAGS=-s -w
   - BUILD_FLAGS=-trimpath
+  - CONTAINER_IMAGE_EPHEMERAL_TAG=latest
   - CGO_ENABLED=0
 release:
   replace_existing_artifacts: true
@@ -103,9 +104,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-386
-      - otel/opentelemetry-collector:latest-386
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-386
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-386
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -123,9 +124,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-amd64
-      - otel/opentelemetry-collector:latest-amd64
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -144,9 +145,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-armv7
-      - otel/opentelemetry-collector:latest-armv7
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-armv7
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-armv7
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -164,9 +165,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-arm64
-      - otel/opentelemetry-collector:latest-arm64
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -184,9 +185,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-ppc64le
-      - otel/opentelemetry-collector:latest-ppc64le
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -204,9 +205,9 @@ dockers:
     dockerfile: Dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-s390x
-      - otel/opentelemetry-collector:latest-s390x
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-s390x
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
     extra_files:
       - config.yaml
     build_flag_templates:
@@ -224,9 +225,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-windows-2019-amd64
-      - otel/opentelemetry-collector:latest-windows-2019-amd64
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-windows-2019-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-windows-2019-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2019-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     extra_files:
@@ -247,9 +248,9 @@ dockers:
     dockerfile: Windows.dockerfile
     image_templates:
       - otel/opentelemetry-collector:{{ .Version }}-windows-2022-amd64
-      - otel/opentelemetry-collector:latest-windows-2022-amd64
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-windows-2022-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-windows-2022-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-windows-2022-amd64
     skip_build: '{{ not (eq .Runtime.Goos "windows") }}'
     skip_push: '{{ not (eq .Runtime.Goos "windows") }}'
     extra_files:
@@ -274,14 +275,14 @@ docker_manifests:
       - otel/opentelemetry-collector:{{ .Version }}-arm64
       - otel/opentelemetry-collector:{{ .Version }}-ppc64le
       - otel/opentelemetry-collector:{{ .Version }}-s390x
-  - name_template: otel/opentelemetry-collector:latest
+  - name_template: otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - otel/opentelemetry-collector:latest-386
-      - otel/opentelemetry-collector:latest-amd64
-      - otel/opentelemetry-collector:latest-armv7
-      - otel/opentelemetry-collector:latest-arm64
-      - otel/opentelemetry-collector:latest-ppc64le
-      - otel/opentelemetry-collector:latest-s390x
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - otel/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
   - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}
     image_templates:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-386
@@ -290,14 +291,14 @@ docker_manifests:
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-arm64
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-ppc64le
       - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Version }}-s390x
-  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest
+  - name_template: ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}
     image_templates:
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-386
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-amd64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-armv7
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-arm64
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-ppc64le
-      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:latest-s390x
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-386
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-amd64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-armv7
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-arm64
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-ppc64le
+      - ghcr.io/open-telemetry/opentelemetry-collector-releases/opentelemetry-collector:{{ .Env.CONTAINER_IMAGE_EPHEMERAL_TAG }}-s390x
 signs:
   - cmd: cosign
     args: