- **Brand**: If the public, users, or press were to discover this experiment and description, could it negatively impact their perception of our brand? This includes when that perceptions is unfounded. Example: We offered recommendations in a client-side, privacy respecting way, but the method of recommending could have been misconstued. Instead of an incident, when the question came up (reddit, hackernews, etc) it was good press because we quickly pointed people to the well-written SUMO description of how we were respecting user privacy when making recommendations.
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