diff --git a/app/code/Magento/CatalogImportExport/Model/Import/Product.php b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
index 142b7406cf2a4..08f39101b3237 100644
--- a/app/code/Magento/CatalogImportExport/Model/Import/Product.php
+++ b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
@@ -183,6 +183,11 @@ class Product extends AbstractEntity
 
     private const ERROR_DUPLICATE_URL_KEY_BY_CATEGORY = 'duplicatedUrlKeyByCategory';
 
+    /**
+     * Hide from product page attribute code
+     */
+    public const COL_MEDIA_IMAGE_HIDE = '_media_is_disabled';
+
     /**
      * @var array
      */
@@ -340,7 +345,7 @@ class Product extends AbstractEntity
         'thumbnail_label' => 'thumbnail_image_label',
         self::COL_MEDIA_IMAGE => 'additional_images',
         '_media_image_label' => 'additional_image_labels',
-        '_media_is_disabled' => 'hide_from_product_page',
+        self::COL_MEDIA_IMAGE_HIDE => 'hide_from_product_page',
         Product::COL_STORE => 'store_view_code',
         Product::COL_ATTR_SET => 'attribute_set_code',
         Product::COL_TYPE => 'product_type',
@@ -423,7 +428,7 @@ class Product extends AbstractEntity
         self::COL_MEDIA_IMAGE,
         '_media_label',
         '_media_position',
-        '_media_is_disabled',
+        self::COL_MEDIA_IMAGE_HIDE
     ];
 
     /**
@@ -1896,6 +1901,7 @@ private function saveProductMediaGalleryPhase(
         $rowExistingImages += $existingImages[Store::DEFAULT_STORE_ID][$rowSkuNormalized] ?? [];
         list($rowImages, $rowLabels) = $this->getImagesFromRow($rowData);
         $imageHiddenStates = $this->getImagesHiddenStates($rowData);
+        $imageHideColumnExist = array_key_exists(self::COL_MEDIA_IMAGE_HIDE, $rowData);
         foreach (array_keys($imageHiddenStates) as $image) {
             //Mark image as uploaded if it exists
             if (array_key_exists($image, $rowExistingImages)) {
@@ -1953,19 +1959,19 @@ private function saveProductMediaGalleryPhase(
                     continue;
                 }
                 $uploadedFileNormalized = ltrim($uploadedFile, '/\\');
+                $storeMediaGalleryValueExists = isset($rowStoreMediaGalleryValues[$uploadedFileNormalized]);
                 if (isset($rowExistingImages[$uploadedFileNormalized])) {
                     $currentFileData = $rowExistingImages[$uploadedFileNormalized];
                     $currentFileData['store_id'] = $storeId;
-                    $storeMediaGalleryValueExists = isset($rowStoreMediaGalleryValues[$uploadedFileNormalized]);
-                    if (array_key_exists($uploadedFile, $imageHiddenStates)
-                        && $currentFileData['disabled'] != $imageHiddenStates[$uploadedFile]
-                    ) {
+                    if ($imageHideColumnExist) {
                         $imagesForChangeVisibility[] = [
-                            'disabled' => $imageHiddenStates[$uploadedFile],
+                            'disabled' => array_key_exists(
+                                $uploadedFile,
+                                $imageHiddenStates
+                            ) ? $imageHiddenStates[$uploadedFile] : '0',
                             'imageData' => $currentFileData,
                             'exists' => $storeMediaGalleryValueExists
                         ];
-                        $storeMediaGalleryValueExists = true;
                     }
                     if (isset($rowLabels[$column][$columnImageKey])
                         && $rowLabels[$column][$columnImageKey] !== $currentFileData['label']
@@ -2182,7 +2188,7 @@ private function getImagesHiddenStates($rowData)
     {
         $statesArray = [];
         $mappingArray = [
-            '_media_is_disabled' => '1'
+            self::COL_MEDIA_IMAGE_HIDE => '1'
         ];
 
         foreach ($mappingArray as $key => $value) {