diff --git a/app/code/Magento/Bundle/Test/Unit/Ui/DataProvider/Product/BundleDataProviderTest.php b/app/code/Magento/Bundle/Test/Unit/Ui/DataProvider/Product/BundleDataProviderTest.php
index 9eb0e7aa8946c..a0fc752304392 100644
--- a/app/code/Magento/Bundle/Test/Unit/Ui/DataProvider/Product/BundleDataProviderTest.php
+++ b/app/code/Magento/Bundle/Test/Unit/Ui/DataProvider/Product/BundleDataProviderTest.php
@@ -14,6 +14,8 @@
 use Magento\Framework\App\RequestInterface;
 use Magento\Framework\TestFramework\Unit\Helper\ObjectManager;
 use Magento\Store\Model\Store;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
 use PHPUnit\Framework\MockObject\MockObject;
 use PHPUnit\Framework\TestCase;
 
@@ -46,6 +48,16 @@ class BundleDataProviderTest extends TestCase
      */
     protected $dataHelperMock;
 
+    /**
+     * @var PoolInterface|MockObject
+     */
+    private $modifiersPool;
+
+    /**
+     * @var ModifierInterface|MockObject
+     */
+    private $modifierMockOne;
+
     /**
      * @return void
      */
@@ -55,6 +67,8 @@ protected function setUp(): void
 
         $this->requestMock = $this->getMockBuilder(RequestInterface::class)
             ->getMockForAbstractClass();
+        $this->modifiersPool = $this->getMockBuilder(PoolInterface::class)
+            ->getMockForAbstractClass();
         $this->collectionMock = $this->getMockBuilder(Collection::class)
             ->disableOriginalConstructor()
             ->setMethods(
@@ -79,6 +93,15 @@ protected function setUp(): void
             ->disableOriginalConstructor()
             ->setMethods(['getAllowedSelectionTypes'])
             ->getMock();
+        $this->modifierMockOne = $this->getMockBuilder(ModifierInterface::class)
+            ->setMethods(['modifyData'])
+            ->getMockForAbstractClass();
+        $this->modifierMockOne->expects($this->any())
+            ->method('modifyData')
+            ->willReturn($this->returnArgument(0));
+        $this->modifiersPool->expects($this->any())
+            ->method('getModifiersInstances')
+            ->willReturn([$this->modifierMockOne]);
     }
 
     /**
@@ -97,6 +120,7 @@ protected function getModel()
             'addFilterStrategies' => [],
             'meta' => [],
             'data' => [],
+            'modifiersPool' => $this->modifiersPool
         ]);
     }
 
diff --git a/app/code/Magento/Bundle/Ui/DataProvider/Product/BundleDataProvider.php b/app/code/Magento/Bundle/Ui/DataProvider/Product/BundleDataProvider.php
index 5f1ffc3c26823..476a27745d189 100644
--- a/app/code/Magento/Bundle/Ui/DataProvider/Product/BundleDataProvider.php
+++ b/app/code/Magento/Bundle/Ui/DataProvider/Product/BundleDataProvider.php
@@ -8,6 +8,9 @@
 use Magento\Catalog\Model\ResourceModel\Product\CollectionFactory;
 use Magento\Catalog\Ui\DataProvider\Product\ProductDataProvider;
 use Magento\Bundle\Helper\Data;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
+use Magento\Framework\App\ObjectManager;
 
 class BundleDataProvider extends ProductDataProvider
 {
@@ -16,6 +19,11 @@ class BundleDataProvider extends ProductDataProvider
      */
     protected $dataHelper;
 
+    /**
+     * @var PoolInterface
+     */
+    private $modifiersPool;
+
     /**
      * Construct
      *
@@ -24,10 +32,11 @@ class BundleDataProvider extends ProductDataProvider
      * @param string $requestFieldName
      * @param CollectionFactory $collectionFactory
      * @param Data $dataHelper
-     * @param \Magento\Ui\DataProvider\AddFieldToCollectionInterface[] $addFieldStrategies
-     * @param \Magento\Ui\DataProvider\AddFilterToCollectionInterface[] $addFilterStrategies
      * @param array $meta
      * @param array $data
+     * @param \Magento\Ui\DataProvider\AddFieldToCollectionInterface[] $addFieldStrategies
+     * @param \Magento\Ui\DataProvider\AddFilterToCollectionInterface[] $addFilterStrategies
+     * @param PoolInterface|null $modifiersPool
      */
     public function __construct(
         $name,
@@ -38,7 +47,8 @@ public function __construct(
         array $meta = [],
         array $data = [],
         array $addFieldStrategies = [],
-        array $addFilterStrategies = []
+        array $addFilterStrategies = [],
+        PoolInterface $modifiersPool = null
     ) {
         parent::__construct(
             $name,
@@ -52,6 +62,7 @@ public function __construct(
         );
 
         $this->dataHelper = $dataHelper;
+        $this->modifiersPool = $modifiersPool ?: ObjectManager::getInstance()->get(PoolInterface::class);
     }
 
     /**
@@ -74,9 +85,16 @@ public function getData()
         }
         $items = $this->getCollection()->toArray();
 
-        return [
+        $data = [
             'totalRecords' => $this->getCollection()->getSize(),
             'items' => array_values($items),
         ];
+
+        /** @var ModifierInterface $modifier */
+        foreach ($this->modifiersPool->getModifiersInstances() as $modifier) {
+            $data = $modifier->modifyData($data);
+        }
+
+        return $data;
     }
 }
diff --git a/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/BundlePanel.php b/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/BundlePanel.php
index 01b113def9243..a1ace93d704e4 100644
--- a/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/BundlePanel.php
+++ b/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/BundlePanel.php
@@ -671,7 +671,7 @@ protected function getBundleSelections()
                                 'componentType' => Form\Field::NAME,
                                 'dataType' => Form\Element\DataType\Text::NAME,
                                 'formElement' => Form\Element\Input::NAME,
-                                'elementTmpl' => 'ui/dynamic-rows/cells/text',
+                                'elementTmpl' => 'ui/form/element/html',
                                 'label' => __('Name'),
                                 'dataScope' => 'name',
                                 'sortOrder' => 60,
diff --git a/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/Composite.php b/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/Composite.php
index 4abc72f1f3f97..9f6b595d453af 100644
--- a/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/Composite.php
+++ b/app/code/Magento/Bundle/Ui/DataProvider/Product/Form/Modifier/Composite.php
@@ -12,6 +12,7 @@
 use Magento\Bundle\Model\Product\Type;
 use Magento\Bundle\Api\ProductOptionRepositoryInterface;
 use Magento\Catalog\Api\ProductRepositoryInterface;
+use Magento\Catalog\Helper\Product\AddUrlToName as NameHelper;
 
 /**
  * Class Bundle customizes Bundle product creation flow
@@ -45,11 +46,17 @@ class Composite extends AbstractModifier
      */
     protected $productRepository;
 
+    /**
+     * @var NameHelper
+     */
+    private $nameHelper;
+
     /**
      * @param LocatorInterface $locator
      * @param ObjectManagerInterface $objectManager
      * @param ProductOptionRepositoryInterface $optionsRepository
      * @param ProductRepositoryInterface $productRepository
+     * @param NameHelper $nameHelper
      * @param array $modifiers
      */
     public function __construct(
@@ -57,12 +64,14 @@ public function __construct(
         ObjectManagerInterface $objectManager,
         ProductOptionRepositoryInterface $optionsRepository,
         ProductRepositoryInterface $productRepository,
+        NameHelper $nameHelper,
         array $modifiers = []
     ) {
         $this->locator = $locator;
         $this->objectManager = $objectManager;
         $this->optionsRepository = $optionsRepository;
         $this->productRepository = $productRepository;
+        $this->nameHelper = $nameHelper;
         $this->modifiers = $modifiers;
     }
 
@@ -115,7 +124,7 @@ public function modifyData(array $data)
                         'selection_id' => $productLink->getId(),
                         'option_id' => $productLink->getOptionId(),
                         'product_id' => $linkedProduct->getId(),
-                        'name' => $linkedProduct->getName(),
+                        'name' => $this->nameHelper->addUrlToName($linkedProduct),
                         'sku' => $linkedProduct->getSku(),
                         'is_default' => ($productLink->getIsDefault()) ? '1' : '0',
                         'selection_price_value' => $productLink->getPrice(),
diff --git a/app/code/Magento/Bundle/etc/di.xml b/app/code/Magento/Bundle/etc/di.xml
index c5c4a491234ed..aec6aad6155b3 100644
--- a/app/code/Magento/Bundle/etc/di.xml
+++ b/app/code/Magento/Bundle/etc/di.xml
@@ -290,4 +290,9 @@
             </argument>
         </arguments>
     </type>
+    <type name="Magento\Bundle\Ui\DataProvider\Product\BundleDataProvider">
+        <arguments>
+            <argument name="modifiersPool" xsi:type="object">Magento\Catalog\Ui\DataProvider\Product\Name\Modifier\Pool</argument>
+        </arguments>
+    </type>
 </config>
diff --git a/app/code/Magento/Bundle/view/adminhtml/ui_component/bundle_product_listing.xml b/app/code/Magento/Bundle/view/adminhtml/ui_component/bundle_product_listing.xml
index d69196a61c59d..8925279154106 100644
--- a/app/code/Magento/Bundle/view/adminhtml/ui_component/bundle_product_listing.xml
+++ b/app/code/Magento/Bundle/view/adminhtml/ui_component/bundle_product_listing.xml
@@ -109,6 +109,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="type_id" component="Magento_Ui/js/grid/columns/select" sortOrder="40">
@@ -139,5 +140,11 @@
                 <label translate="true">Price</label>
             </settings>
         </column>
+        <actionsColumn name="actions" class="Magento\Catalog\Ui\Component\Listing\Columns\ProductActions" sortOrder="200">
+            <settings>
+                <indexField>entity_id</indexField>
+                <label translate="true">Action</label>
+            </settings>
+        </actionsColumn>
     </columns>
 </listing>
diff --git a/app/code/Magento/Catalog/Helper/Product/AddUrlToName.php b/app/code/Magento/Catalog/Helper/Product/AddUrlToName.php
new file mode 100644
index 0000000000000..5b9e671c3e02a
--- /dev/null
+++ b/app/code/Magento/Catalog/Helper/Product/AddUrlToName.php
@@ -0,0 +1,75 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Helper\Product;
+
+use Magento\Catalog\Api\Data\ProductInterface;
+use Magento\Catalog\Model\Locator\LocatorInterface;
+use Magento\Framework\Escaper;
+use Magento\Framework\UrlInterface;
+
+/**
+ * Ads URL to name for Dataprovider form modifiers
+ */
+class AddUrlToName
+{
+    /**
+     * @var LocatorInterface
+     */
+    private $locator;
+
+    /**
+     * @var UrlInterface
+     */
+    private $urlBuilder;
+
+    /**
+     * @var Escaper
+     */
+    private $escaper;
+
+    /**
+     * AddUrlToName constructor.
+     *
+     * @param LocatorInterface $locator
+     * @param UrlInterface $urlBuilder
+     * @param Escaper $escaper
+     */
+    public function __construct(
+        LocatorInterface $locator,
+        UrlInterface $urlBuilder,
+        Escaper $escaper
+    ) {
+        $this->locator = $locator;
+        $this->urlBuilder = $urlBuilder;
+        $this->escaper = $escaper;
+    }
+
+    /**
+     * Add url to product name
+     *
+     * @param ProductInterface $linkedProduct
+     * @return string
+     */
+    public function addUrlToName(ProductInterface $linkedProduct): string
+    {
+        $storeId = $this->locator->getStore()->getId();
+
+        $url = $this->urlBuilder->getUrl(
+            'catalog/product/edit',
+            [
+                'id' => $linkedProduct->getId(),
+                'store' => $storeId
+            ]
+        );
+
+        return '<a href="javascript:;" onclick="window.open(\'' . $url . '\', \'_blank\');">'
+            . $this->escaper->escapeHtml(
+                $linkedProduct->getName()
+            ) . '</a>';
+    }
+}
diff --git a/app/code/Magento/Catalog/Test/Unit/Helper/Product/AddUrlToNameTest.php b/app/code/Magento/Catalog/Test/Unit/Helper/Product/AddUrlToNameTest.php
new file mode 100644
index 0000000000000..27decb6343ead
--- /dev/null
+++ b/app/code/Magento/Catalog/Test/Unit/Helper/Product/AddUrlToNameTest.php
@@ -0,0 +1,149 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Test\Unit\Helper\Product;
+
+use Magento\Catalog\Api\Data\ProductInterface;
+use Magento\Catalog\Helper\Product\AddUrlToName;
+use Magento\Catalog\Model\Locator\LocatorInterface;
+use Magento\Framework\Escaper;
+use Magento\Framework\TestFramework\Unit\Helper\ObjectManager;
+use Magento\Framework\UrlInterface;
+use Magento\Store\Api\Data\StoreInterface;
+use PHPUnit\Framework\TestCase;
+
+/**
+ * Class AddUrlToNameTest
+ * @package Magento\Catalog\Test\Unit\Helper\Product
+ */
+class AddUrlToNameTest extends TestCase
+{
+    /**
+     * Sample product url
+     */
+    const SAMPLE_PRODUCT_URL = 'Sample URL';
+
+    /**
+     * Sample product name
+     */
+    const SAMPLE_PRODUCT_NAME = 'Sample product';
+
+    /**
+     * @var ObjectManager
+     */
+    protected $objectManager;
+
+    /**
+     * @var LocatorInterface|MockObject
+     */
+    protected $locatorMock;
+
+    /**
+     * @var UrlInterface|MockObject
+     */
+    protected $urlBuilderMock;
+
+    /**
+     * @var Escaper|MockObject
+     */
+    protected $escaperMock;
+
+    /**
+     * @var StoreInterface|MockObject
+     */
+    protected $storeMock;
+
+    /**
+     * @var ProductInterface|MockObject
+     */
+    protected $linkedProductMock;
+
+    /**
+     * @return void
+     */
+    protected function setUp(): void
+    {
+        $this->objectManager = new ObjectManager($this);
+
+        $this->locatorMock = $this->getMockBuilder(LocatorInterface::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getStore'])
+            ->getMockForAbstractClass();
+        $this->urlBuilderMock = $this->getMockBuilder(UrlInterface::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getUrl'])
+            ->getMockForAbstractClass();
+        $this->escaperMock = $this->getMockBuilder(Escaper::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['escapeHtml'])
+            ->getMock();
+        $this->storeMock = $this->getMockBuilder(StoreInterface::class)
+            ->setMethods(['getId'])
+            ->getMockForAbstractClass();
+        $this->linkedProductMock = $this->getMockBuilder(ProductInterface::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getName'])
+            ->getMockForAbstractClass();
+
+        $this->storeMock->expects($this->any())
+            ->method('getId')
+            ->willReturn(1);
+        $this->locatorMock->expects($this->any())
+            ->method('getStore')
+            ->willReturn($this->storeMock);
+        $this->urlBuilderMock->expects($this->any())
+            ->method('getUrl')
+            ->willReturn(self::SAMPLE_PRODUCT_URL);
+        $this->escaperMock->expects($this->any())
+            ->method('escapeHtml')
+            ->willReturn(self::SAMPLE_PRODUCT_NAME);
+    }
+
+    /**
+     * Test checks AddUrlToName type
+     */
+    public function testCheckType(): void
+    {
+        $this->assertInstanceOf(AddUrlToName::class, $this->getModel());
+    }
+
+    /**
+     * Test checks modifyData method
+     *
+     * @param string $expectedData
+     * @dataProvider getDataDataProvider
+     */
+    public function testAddUrlToName(string $expectedData): void
+    {
+        $this->assertSame($expectedData, $this->getModel()->addUrlToName($this->linkedProductMock));
+    }
+
+    /**
+     * @return array
+     */
+    public function getDataDataProvider()
+    {
+        return [
+            0 => [
+                'expectedData' =>
+                    '<a href="javascript:;" onclick="window.open(\'Sample URL\', \'_blank\');">Sample product</a>',
+            ]
+        ];
+    }
+
+    /**
+     * @return object
+     */
+    private function getModel(): AddUrlToName
+    {
+        return $this->objectManager->getObject(AddUrlToName::class, [
+            'locator' => $this->locatorMock,
+            'urlBuilder' => $this->urlBuilderMock,
+            'escaper' => $this->escaperMock,
+        ]);
+    }
+}
diff --git a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/RelatedTest.php b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/RelatedTest.php
index ee8d9e8b0cd44..5e2b5cd75c0fb 100644
--- a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/RelatedTest.php
+++ b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/RelatedTest.php
@@ -11,6 +11,7 @@
 use Magento\Catalog\Api\ProductLinkRepositoryInterface;
 use Magento\Catalog\Api\ProductRepositoryInterface;
 use Magento\Catalog\Helper\Image as ImageHelper;
+use Magento\Catalog\Helper\Product\AddUrlToName as NameHelper;
 use Magento\Catalog\Model\Product\Attribute\Source\Status;
 use Magento\Catalog\Model\ProductLink\Link;
 use Magento\Catalog\Ui\Component\Listing\Columns\Price;
@@ -49,6 +50,11 @@ class RelatedTest extends AbstractModifierTest
      */
     private $attributeSetRepository;
 
+    /**
+     * @var NameHelper|MockObject
+     */
+    private $nameHelper;
+
     /**
      * @inheritdoc
      */
@@ -60,6 +66,7 @@ protected function setUp(): void
         $this->imageHelper = $this->createMock(ImageHelper::class);
         $this->status = $this->createMock(Status::class);
         $this->attributeSetRepository = $this->createMock(AttributeSetRepositoryInterface::class);
+        $this->nameHelper = $this->createMock(NameHelper::class);
     }
 
     /**
@@ -74,6 +81,7 @@ protected function createModel()
             'imageHelper' => $this->imageHelper,
             'status' => $this->status,
             'attributeSetRepository' => $this->attributeSetRepository,
+            'nameHelper' => $this->nameHelper
         ]);
     }
 
@@ -104,6 +112,7 @@ public function testSorting(array $productLinks, array $expectedLinks): void
         $currentProductId = 1;
         $currentStoreId = 1;
         $thumnailUrl = '/path/to/thumnail';
+        $productName = 'Simple product';
         $model = $this->getModel();
         $priceModifier = $this->createMock(Price::class);
         $attributeSet = $this->createConfiguredMock(AttributeSetInterface::class, ['getAttributeSetName' => 'Default']);
@@ -141,6 +150,8 @@ function (array $linkData) {
                     $productLinks
                 )
             );
+        $this->nameHelper->method('addUrlToName')
+            ->willReturn($productName);
         $data = $this->getSampleData();
         $expected = $data;
         $expected[$currentProductId]['links'] = $expectedLinks;
@@ -164,7 +175,7 @@ private function getProducts(): array
             $product = $this->createMock(ProductInterface::class);
             $product->method('getId')->willReturn($n);
             $product->method('getSku')->willReturn($sku);
-            $product->method('getName')->willReturn('Simple ' . $n);
+            $product->method('getName')->willReturn('Simple product');
             $product->method('getPrice')->willReturn($n % 10);
             $products[$sku] = $product;
         } while (++$n < 20);
@@ -231,7 +242,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 2,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 2',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-2',
@@ -241,7 +252,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 3,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 3',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-3',
@@ -251,7 +262,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 13,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 13',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-13',
@@ -263,7 +274,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 11,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 11',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-11',
@@ -273,7 +284,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 17,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 17',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-17',
@@ -283,7 +294,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 6,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 6',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-6',
@@ -295,7 +306,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 9,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 9',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-9',
@@ -305,7 +316,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 19,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 19',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-19',
@@ -315,7 +326,7 @@ public function sortingDataProvider(): array
                         [
                             'id' => 7,
                             'thumbnail' => '/path/to/thumnail',
-                            'name' => 'Simple 7',
+                            'name' => 'Simple product',
                             'status' => 'Enabled',
                             'attribute_set' => 'Default',
                             'sku' => 'simple-7',
diff --git a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Modifier/AddUrlToNameTest.php b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Modifier/AddUrlToNameTest.php
new file mode 100644
index 0000000000000..3391b2a9b212e
--- /dev/null
+++ b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Modifier/AddUrlToNameTest.php
@@ -0,0 +1,165 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Test\Unit\Ui\DataProvider\Product\Modifier;
+
+use Magento\Catalog\Ui\DataProvider\Product\Modifier\AddUrlToName;
+use Magento\Framework\Escaper;
+use Magento\Framework\UrlInterface;
+use Magento\Framework\App\Request\Http;
+use Magento\Framework\TestFramework\Unit\Helper\ObjectManager;
+use PHPUnit\Framework\TestCase;
+use Magento\Store\Api\Data\StoreInterface;
+use Magento\Store\Model\StoreManagerInterface;
+
+/**
+ * Class AddUrlToNameTest
+ * @package Magento\Catalog\Test\Unit\Ui\DataProvider\Product\Modifier
+ */
+class AddUrlToNameTest extends TestCase
+{
+    /**
+     * Sample product url
+     */
+    const SAMPLE_PRODUCT_URL = 'Sample URL';
+
+    /**
+     * Sample product name
+     */
+    const SAMPLE_PRODUCT_NAME = 'Sample product';
+
+    /**
+     * @var ObjectManager
+     */
+    protected $objectManager;
+
+    /**
+     * @var UrlInterface|MockObject
+     */
+    protected $urlBuilderMock;
+
+    /**
+     * @var Escaper|MockObject
+     */
+    protected $escaperMock;
+
+    /**
+     * @var Http|MockObject
+     */
+    private $requestMock;
+
+    /**
+     * @var StoreManagerInterface|MockObject
+     */
+    private $storeManagerMock;
+
+    /**
+     * @var StoreInterface|MockObject
+     */
+    private $storeMock;
+
+    /**
+     * @return void
+     */
+    protected function setUp(): void
+    {
+        $this->objectManager = new ObjectManager($this);
+
+        $this->urlBuilderMock = $this->getMockBuilder(UrlInterface::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getUrl'])
+            ->getMockForAbstractClass();
+        $this->escaperMock = $this->getMockBuilder(Escaper::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['escapeHtml'])
+            ->getMock();
+        $this->requestMock = $this->getMockBuilder(Http::class)
+            ->disableOriginalConstructor()
+            ->getMock();
+        $this->storeManagerMock = $this->getMockBuilder(StoreManagerInterface::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getStore'])
+            ->getMockForAbstractClass();
+        $this->storeMock = $this->getMockBuilder(StoreInterface::class)
+            ->setMethods(['getId'])
+            ->getMockForAbstractClass();
+
+        $this->storeMock->expects($this->any())
+            ->method('getId')
+            ->willReturn(1);
+        $this->storeManagerMock->expects($this->any())
+            ->method('getStore')
+            ->willReturn($this->storeMock);
+        $this->urlBuilderMock->expects($this->any())
+            ->method('getUrl')
+            ->willReturn(self::SAMPLE_PRODUCT_URL);
+        $this->escaperMock->expects($this->any())
+            ->method('escapeHtml')
+            ->willReturn(self::SAMPLE_PRODUCT_NAME);
+    }
+
+    /**
+     * Test checks AddUrlToName type
+     */
+    public function testCheckType(): void
+    {
+        $this->assertInstanceOf(AddUrlToName::class, $this->getModel());
+    }
+
+    /**
+     * Test checks modifyData method
+     *
+     * @param array $expectedData
+     * @param array $providedData
+     * @dataProvider getDataDataProvider
+     */
+    public function testModifyData(array $expectedData, array $providedData): void
+    {
+        $this->assertSame($expectedData, $this->getModel()->modifyData($providedData));
+    }
+
+    /**
+     * @return array
+     */
+    public function getDataDataProvider(): array
+    {
+        return [
+            0 => [
+                'expectedData' => [
+                    'items' => [
+                        [
+                        'entity_id' => '1',
+                        'name' =>
+                            '<a href="javascript:;" onclick="window.open(\'Sample URL\', \'_blank\');">Sample product</a>'
+                        ]
+                    ]
+                ],
+                'providedData' => [
+                    'items' => [
+                        [
+                            'entity_id' => '1',
+                            'name' => 'Sample product'
+                        ]
+                    ]
+                ]
+            ]
+        ];
+    }
+
+    /**
+     * @return object
+     */
+    private function getModel(): AddUrlToName
+    {
+        return $this->objectManager->getObject(AddUrlToName::class, [
+            'urlBuilder' => $this->urlBuilderMock,
+            'escaper' => $this->escaperMock,
+            'request' => $this->requestMock,
+            'storeManager' => $this->storeManagerMock,
+        ]);
+    }
+}
diff --git a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/ProductCustomOptionsDataProviderTest.php b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/ProductCustomOptionsDataProviderTest.php
index 33c68b83a91d9..067818428cef8 100644
--- a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/ProductCustomOptionsDataProviderTest.php
+++ b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/ProductCustomOptionsDataProviderTest.php
@@ -15,6 +15,7 @@
 use Magento\Framework\EntityManager\MetadataPool;
 use Magento\Framework\Model\ResourceModel\Db\Collection\AbstractCollection;
 use Magento\Framework\TestFramework\Unit\Helper\ObjectManager as ObjectManagerHelper;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
 use Magento\Ui\DataProvider\Modifier\PoolInterface;
 use PHPUnit\Framework\MockObject\MockObject;
 use PHPUnit\Framework\TestCase;
@@ -66,6 +67,11 @@ class ProductCustomOptionsDataProviderTest extends TestCase
      */
     private $modifiersPool;
 
+    /**
+     * @var ModifierInterface|MockObject
+     */
+    private $modifierMockOne;
+
     protected function setUp(): void
     {
         $this->collectionFactoryMock = $this->getMockBuilder(CollectionFactory::class)
@@ -120,6 +126,17 @@ protected function setUp(): void
                 'metadataPool' => $this->metadataPool
             ]
         );
+
+        $this->modifierMockOne = $this->getMockBuilder(ModifierInterface::class)
+            ->setMethods(['modifyData'])
+            ->getMockForAbstractClass();
+        $this->modifierMockOne->expects($this->any())
+            ->method('modifyData')
+            ->willReturn($this->returnArgument(0));
+
+        $this->modifiersPool->expects($this->any())
+            ->method('getModifiersInstances')
+            ->willReturn([$this->modifierMockOne]);
     }
 
     /**
diff --git a/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/Related.php b/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/Related.php
index e026890c4c3f3..10903c0f8bee1 100644
--- a/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/Related.php
+++ b/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/Related.php
@@ -10,8 +10,8 @@
 use Magento\Catalog\Api\ProductLinkRepositoryInterface;
 use Magento\Catalog\Api\ProductRepositoryInterface;
 use Magento\Catalog\Model\Locator\LocatorInterface;
+use Magento\Catalog\Helper\Product\AddUrlToName as NameHelper;
 use Magento\Eav\Api\AttributeSetRepositoryInterface;
-use Magento\Framework\App\ObjectManager;
 use Magento\Framework\Phrase;
 use Magento\Framework\UrlInterface;
 use Magento\Ui\Component\DynamicRows;
@@ -23,6 +23,7 @@
 use Magento\Ui\Component\Modal;
 use Magento\Catalog\Helper\Image as ImageHelper;
 use Magento\Catalog\Model\Product\Attribute\Source\Status;
+use Magento\Catalog\Ui\Component\Listing\Columns\Price;
 
 /**
  * Class for Product Modifier Related
@@ -98,6 +99,11 @@ class Related extends AbstractModifier
      */
     protected $scopeName;
 
+    /**
+     * @var NameHelper
+     */
+    private $nameHelper;
+
     /**
      * @var string
      * @since 101.0.0
@@ -105,7 +111,7 @@ class Related extends AbstractModifier
     protected $scopePrefix;
 
     /**
-     * @var \Magento\Catalog\Ui\Component\Listing\Columns\Price
+     * @var Price
      */
     private $priceModifier;
 
@@ -117,6 +123,8 @@ class Related extends AbstractModifier
      * @param ImageHelper $imageHelper
      * @param Status $status
      * @param AttributeSetRepositoryInterface $attributeSetRepository
+     * @param NameHelper $nameHelper
+     * @param Price $priceModifier
      * @param string $scopeName
      * @param string $scopePrefix
      */
@@ -128,6 +136,8 @@ public function __construct(
         ImageHelper $imageHelper,
         Status $status,
         AttributeSetRepositoryInterface $attributeSetRepository,
+        NameHelper $nameHelper,
+        Price $priceModifier,
         $scopeName = '',
         $scopePrefix = ''
     ) {
@@ -138,6 +148,8 @@ public function __construct(
         $this->imageHelper = $imageHelper;
         $this->status = $status;
         $this->attributeSetRepository = $attributeSetRepository;
+        $this->nameHelper = $nameHelper;
+        $this->priceModifier = $priceModifier;
         $this->scopeName = $scopeName;
         $this->scopePrefix = $scopePrefix;
     }
@@ -248,11 +260,6 @@ public function modifyData(array $data)
      */
     private function getPriceModifier()
     {
-        if (!$this->priceModifier) {
-            $this->priceModifier = ObjectManager::getInstance()->get(
-                \Magento\Catalog\Ui\Component\Listing\Columns\Price::class
-            );
-        }
         return $this->priceModifier;
     }
 
@@ -269,7 +276,7 @@ protected function fillData(ProductInterface $linkedProduct, ProductLinkInterfac
         return [
             'id' => $linkedProduct->getId(),
             'thumbnail' => $this->imageHelper->init($linkedProduct, 'product_listing_thumbnail')->getUrl(),
-            'name' => $linkedProduct->getName(),
+            'name' => $this->nameHelper->addUrlToName($linkedProduct),
             'status' => $this->status->getOptionText($linkedProduct->getStatus()),
             'attribute_set' => $this->attributeSetRepository
                 ->get($linkedProduct->getAttributeSetId())
@@ -644,7 +651,7 @@ protected function fillMeta()
                     ],
                 ],
             ],
-            'name' => $this->getTextColumn('name', false, __('Name'), 20),
+            'name' => $this->getHtmlColumn('name', false, __('Name'), 20),
             'status' => $this->getTextColumn('status', true, __('Status'), 30),
             'attribute_set' => $this->getTextColumn('attribute_set', false, __('Attribute Set'), 40),
             'sku' => $this->getTextColumn('sku', true, __('SKU'), 50),
@@ -712,4 +719,36 @@ protected function getTextColumn($dataScope, $fit, Phrase $label, $sortOrder)
 
         return $column;
     }
+
+    /**
+     * Retrieve html column structure
+     *
+     * @param string $dataScope
+     * @param bool $fit
+     * @param Phrase $label
+     * @param int $sortOrder
+     * @return array
+     */
+    private function getHtmlColumn($dataScope, $fit, Phrase $label, $sortOrder) : array
+    {
+        $column = [
+            'arguments' => [
+                'data' => [
+                    'config' => [
+                        'componentType' => Field::NAME,
+                        'formElement' => Input::NAME,
+                        'elementTmpl' => 'Magento_Catalog/components/cell-html',
+                        'component' => 'Magento_Ui/js/form/element/text',
+                        'dataType' => Text::NAME,
+                        'dataScope' => $dataScope,
+                        'fit' => $fit,
+                        'label' => $label,
+                        'sortOrder' => $sortOrder,
+                    ],
+                ],
+            ],
+        ];
+
+        return $column;
+    }
 }
diff --git a/app/code/Magento/Catalog/Ui/DataProvider/Product/Modifier/AddUrlToName.php b/app/code/Magento/Catalog/Ui/DataProvider/Product/Modifier/AddUrlToName.php
new file mode 100644
index 0000000000000..14a59afc8814b
--- /dev/null
+++ b/app/code/Magento/Catalog/Ui/DataProvider/Product/Modifier/AddUrlToName.php
@@ -0,0 +1,110 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Ui\DataProvider\Product\Modifier;
+
+use Magento\Framework\Exception\NoSuchEntityException;
+use Magento\Store\Model\StoreManagerInterface;
+use Magento\Store\Api\Data\StoreInterface;
+use Magento\Framework\Escaper;
+use Magento\Framework\UrlInterface;
+use Magento\Framework\App\Request\Http;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
+
+/**
+ * Modify product listing price attributes
+ */
+class AddUrlToName implements ModifierInterface
+{
+    /**
+     * @var UrlInterface
+     */
+    private $urlBuilder;
+
+    /**
+     * @var Escaper
+     */
+    private $escaper;
+
+    /**
+     * @var Http
+     */
+    private $request;
+
+    /**
+     * @var StoreManagerInterface
+     */
+    private $storeManager;
+
+    /**
+     * AddUrlToName constructor.
+     *
+     * @param UrlInterface $urlBuilder
+     * @param Escaper $escaper
+     * @param Http $request
+     * @param StoreManagerInterface $storeManager
+     */
+    public function __construct(
+        UrlInterface $urlBuilder,
+        Escaper $escaper,
+        Http $request,
+        StoreManagerInterface $storeManager
+    ) {
+        $this->urlBuilder = $urlBuilder;
+        $this->escaper = $escaper;
+        $this->request = $request;
+        $this->storeManager = $storeManager;
+    }
+
+    /**
+     * @inheritdoc
+     */
+    public function modifyData(array $data): array
+    {
+        if (empty($data)) {
+            return $data;
+        }
+
+        $storeId = $this->getStore()->getId();
+
+        if (!empty($data['items'])) {
+            foreach ($data['items'] as &$item) {
+                if (isset($item['name'])) {
+                    $url = $this->urlBuilder->getUrl(
+                        'catalog/product/edit',
+                        ['id' => $item['entity_id'], 'store' => $storeId]
+                    );
+                    $item['name'] = '<a href="javascript:;" onclick="window.open(\'' . $url . '\', \'_blank\');">'
+                        . $this->escaper->escapeHtml(
+                            $item['name']
+                        ) . '</a>';
+                }
+            }
+        }
+
+        return $data;
+    }
+
+    /**
+     * @inheritdoc
+     */
+    public function modifyMeta(array $meta): array
+    {
+        return $meta;
+    }
+
+    /**
+     * Retrieve store
+     *
+     * @return StoreInterface
+     * @throws NoSuchEntityException
+     */
+    private function getStore(): StoreInterface
+    {
+        return $this->storeManager->getStore();
+    }
+}
diff --git a/app/code/Magento/Catalog/Ui/DataProvider/Product/ProductCustomOptionsDataProvider.php b/app/code/Magento/Catalog/Ui/DataProvider/Product/ProductCustomOptionsDataProvider.php
index 6de75e79b56da..0957affe57fc4 100644
--- a/app/code/Magento/Catalog/Ui/DataProvider/Product/ProductCustomOptionsDataProvider.php
+++ b/app/code/Magento/Catalog/Ui/DataProvider/Product/ProductCustomOptionsDataProvider.php
@@ -47,6 +47,11 @@ class ProductCustomOptionsDataProvider extends ProductDataProvider
      */
     private $metadataPool;
 
+    /**
+     * @var PoolInterface
+     */
+    private $modifiersPool;
+
     /**
      * @param string $name
      * @param string $primaryFieldName
@@ -95,6 +100,7 @@ public function __construct(
         $this->productOptionValueModel = $productOptionValueModel;
         $this->metadataPool = $metadataPool ?: ObjectManager::getInstance()
             ->get(MetadataPool::class);
+        $this->modifiersPool = $modifiersPool ?: ObjectManager::getInstance()->get(PoolInterface::class);
     }
 
     /**
@@ -144,9 +150,15 @@ public function getData()
 
         $items = $this->getCollection()->toArray();
 
-        return [
+        $data = [
             'totalRecords' => $this->getCollection()->getSize(),
             'items' => array_values($items),
         ];
+
+        /** @var ModifierInterface $modifier */
+        foreach ($this->modifiersPool->getModifiersInstances() as $modifier) {
+            $data = $modifier->modifyData($data);
+        }
+        return $data;
     }
 }
diff --git a/app/code/Magento/Catalog/Ui/DataProvider/Product/Related/AbstractDataProvider.php b/app/code/Magento/Catalog/Ui/DataProvider/Product/Related/AbstractDataProvider.php
index 8154cab3d9068..404f9de8b1a8f 100644
--- a/app/code/Magento/Catalog/Ui/DataProvider/Product/Related/AbstractDataProvider.php
+++ b/app/code/Magento/Catalog/Ui/DataProvider/Product/Related/AbstractDataProvider.php
@@ -12,9 +12,11 @@
 use Magento\Catalog\Model\ResourceModel\Product\Collection;
 use Magento\Catalog\Model\ResourceModel\Product\CollectionFactory;
 use Magento\Framework\App\RequestInterface;
+use Magento\Framework\App\ObjectManager;
 use Magento\Catalog\Api\ProductLinkRepositoryInterface;
 use Magento\Store\Api\Data\StoreInterface;
 use Magento\Store\Api\StoreRepositoryInterface;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
 
 /**
  * Class AbstractDataProvider
@@ -58,6 +60,11 @@ abstract class AbstractDataProvider extends ProductDataProvider
      */
     private $store;
 
+    /**
+     * @var PoolInterface
+     */
+    private $modifiersPool;
+
     /**
      * @param string $name
      * @param string $primaryFieldName
@@ -71,6 +78,7 @@ abstract class AbstractDataProvider extends ProductDataProvider
      * @param array $addFilterStrategies
      * @param array $meta
      * @param array $data
+     * @param PoolInterface|null $modifiersPool
      * @SuppressWarnings(PHPMD.ExcessiveParameterList)
      */
     public function __construct(
@@ -85,7 +93,8 @@ public function __construct(
         $addFieldStrategies,
         $addFilterStrategies,
         array $meta = [],
-        array $data = []
+        array $data = [],
+        PoolInterface $modifiersPool = null
     ) {
         parent::__construct(
             $name,
@@ -102,6 +111,7 @@ public function __construct(
         $this->productRepository = $productRepository;
         $this->storeRepository = $storeRepository;
         $this->productLinkRepository = $productLinkRepository;
+        $this->modifiersPool = $modifiersPool ?: ObjectManager::getInstance()->get(PoolInterface::class);
     }
 
     /**
@@ -205,4 +215,28 @@ protected function getStore()
 
         return $this->store = $this->storeRepository->getById($storeId);
     }
+
+    /**
+     * Get data
+     *
+     * @return array
+     */
+    public function getData() : array
+    {
+        if (!$this->getCollection()->isLoaded()) {
+            $this->getCollection()->load();
+        }
+        $items = $this->getCollection()->toArray();
+
+        $data = [
+            'totalRecords' => $this->getCollection()->getSize(),
+            'items' => array_values($items),
+        ];
+
+        /** @var ModifierInterface $modifier */
+        foreach ($this->modifiersPool->getModifiersInstances() as $modifier) {
+            $data = $modifier->modifyData($data);
+        }
+        return $data;
+    }
 }
diff --git a/app/code/Magento/Catalog/etc/adminhtml/di.xml b/app/code/Magento/Catalog/etc/adminhtml/di.xml
index 8e17c61c3926a..89778ba349eff 100644
--- a/app/code/Magento/Catalog/etc/adminhtml/di.xml
+++ b/app/code/Magento/Catalog/etc/adminhtml/di.xml
@@ -83,6 +83,16 @@
             <argument name="instanceName" xsi:type="string">\Magento\Catalog\Ui\DataProvider\Product\ProductCollection</argument>
         </arguments>
     </virtualType>
+    <type name="Magento\Catalog\Ui\DataProvider\Product\Related\AbstractDataProvider">
+        <arguments>
+            <argument name="modifiersPool" xsi:type="object">Magento\Catalog\Ui\DataProvider\Product\Name\Modifier\Pool</argument>
+        </arguments>
+    </type>
+    <type name="Magento\Catalog\Ui\DataProvider\Product\ProductCustomOptionsDataProvider">
+        <arguments>
+            <argument name="modifiersPool" xsi:type="object">Magento\Catalog\Ui\DataProvider\Product\Name\Modifier\Pool</argument>
+        </arguments>
+    </type>
     <type name="Magento\Catalog\Ui\DataProvider\Product\ProductDataProvider">
         <arguments>
             <argument name="addFieldStrategies" xsi:type="array">
@@ -184,6 +194,24 @@
             </argument>
         </arguments>
     </virtualType>
+    <virtualType name="Magento\Catalog\Ui\DataProvider\Product\Name\Modifier\Pool" type="Magento\Ui\DataProvider\Modifier\Pool">
+        <arguments>
+            <argument name="modifiers" xsi:type="array">
+                <item name="attributes" xsi:type="array">
+                    <item name="class" xsi:type="string">Magento\Catalog\Ui\DataProvider\Product\Modifier\Attributes</item>
+                    <item name="sortOrder" xsi:type="number">10</item>
+                </item>
+                <item name="priceAttributes" xsi:type="array">
+                    <item name="class" xsi:type="string">Magento\Catalog\Ui\DataProvider\Product\Modifier\PriceAttributes</item>
+                    <item name="sortOrder" xsi:type="number">10</item>
+                </item>
+                <item name="addUrlToName" xsi:type="array">
+                    <item name="class" xsi:type="string">Magento\Catalog\Ui\DataProvider\Product\Modifier\AddUrlToName</item>
+                    <item name="sortOrder" xsi:type="number">10</item>
+                </item>
+            </argument>
+        </arguments>
+    </virtualType>
     <type name="Magento\Catalog\Ui\DataProvider\Product\Modifier\Attributes">
         <arguments>
             <argument name="escapeAttributes" xsi:type="array">
diff --git a/app/code/Magento/Catalog/view/adminhtml/ui_component/crosssell_product_listing.xml b/app/code/Magento/Catalog/view/adminhtml/ui_component/crosssell_product_listing.xml
index 1473b043e1edc..9d3d3ad41eea1 100644
--- a/app/code/Magento/Catalog/view/adminhtml/ui_component/crosssell_product_listing.xml
+++ b/app/code/Magento/Catalog/view/adminhtml/ui_component/crosssell_product_listing.xml
@@ -96,6 +96,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="attribute_set_id" component="Magento_Ui/js/grid/columns/select" sortOrder="40">
@@ -147,5 +148,11 @@
                 <label translate="true">Price</label>
             </settings>
         </column>
+        <actionsColumn name="actions" class="Magento\Catalog\Ui\Component\Listing\Columns\ProductActions" sortOrder="200">
+            <settings>
+                <indexField>entity_id</indexField>
+                <label translate="true">Action</label>
+            </settings>
+        </actionsColumn>
     </columns>
 </listing>
diff --git a/app/code/Magento/Catalog/view/adminhtml/ui_component/product_custom_options_listing.xml b/app/code/Magento/Catalog/view/adminhtml/ui_component/product_custom_options_listing.xml
index 0df70675ffd4f..e37f6b2563e2a 100644
--- a/app/code/Magento/Catalog/view/adminhtml/ui_component/product_custom_options_listing.xml
+++ b/app/code/Magento/Catalog/view/adminhtml/ui_component/product_custom_options_listing.xml
@@ -81,6 +81,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="type_id" component="Magento_Ui/js/grid/columns/select" sortOrder="40">
diff --git a/app/code/Magento/Catalog/view/adminhtml/ui_component/related_product_listing.xml b/app/code/Magento/Catalog/view/adminhtml/ui_component/related_product_listing.xml
index c62a39b5658c5..c3f782a46a8df 100644
--- a/app/code/Magento/Catalog/view/adminhtml/ui_component/related_product_listing.xml
+++ b/app/code/Magento/Catalog/view/adminhtml/ui_component/related_product_listing.xml
@@ -91,6 +91,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="attribute_set_id" component="Magento_Ui/js/grid/columns/select" sortOrder="40">
@@ -142,5 +143,11 @@
                 <label translate="true">Price</label>
             </settings>
         </column>
+        <actionsColumn name="actions" class="Magento\Catalog\Ui\Component\Listing\Columns\ProductActions" sortOrder="200">
+            <settings>
+                <indexField>entity_id</indexField>
+                <label translate="true">Action</label>
+            </settings>
+        </actionsColumn>
     </columns>
 </listing>
diff --git a/app/code/Magento/Catalog/view/adminhtml/ui_component/upsell_product_listing.xml b/app/code/Magento/Catalog/view/adminhtml/ui_component/upsell_product_listing.xml
index fce4cc1dac8cf..2cdb6998bd180 100644
--- a/app/code/Magento/Catalog/view/adminhtml/ui_component/upsell_product_listing.xml
+++ b/app/code/Magento/Catalog/view/adminhtml/ui_component/upsell_product_listing.xml
@@ -91,6 +91,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="attribute_set_id" component="Magento_Ui/js/grid/columns/select" sortOrder="40">
@@ -142,5 +143,11 @@
                 <label translate="true">Price</label>
             </settings>
         </column>
+        <actionsColumn name="actions" class="Magento\Catalog\Ui\Component\Listing\Columns\ProductActions" sortOrder="200">
+            <settings>
+                <indexField>entity_id</indexField>
+                <label translate="true">Action</label>
+            </settings>
+        </actionsColumn>
     </columns>
 </listing>
diff --git a/app/code/Magento/ConfigurableProduct/Test/Unit/Ui/DataProvider/Product/ConfigurableDataProviderTest.php b/app/code/Magento/ConfigurableProduct/Test/Unit/Ui/DataProvider/Product/ConfigurableDataProviderTest.php
new file mode 100644
index 0000000000000..6e1e4760ca4dc
--- /dev/null
+++ b/app/code/Magento/ConfigurableProduct/Test/Unit/Ui/DataProvider/Product/ConfigurableDataProviderTest.php
@@ -0,0 +1,122 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\ConfigurableProduct\Test\Unit\Ui\DataProvider\Product;
+
+use Magento\Catalog\Model\ResourceModel\Product\Collection;
+use Magento\Catalog\Model\ResourceModel\Product\CollectionFactory;
+use Magento\ConfigurableProduct\Ui\DataProvider\Product\ConfigurableDataProvider;
+use Magento\Framework\TestFramework\Unit\Helper\ObjectManager;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
+use PHPUnit\Framework\TestCase;
+
+/**
+ * ConfigurableDataProviderTest class which checks type
+ */
+class ConfigurableDataProviderTest extends TestCase
+{
+    /**
+     * @var ObjectManager
+     */
+    private $objectManager;
+
+    /**
+     * @var CollectionFactory|MockObject
+     */
+    private $collectionFactoryMock;
+
+    /**
+     * @var Collection|MockObject
+     */
+    private $collectionMock;
+
+    /**
+     * @var PoolInterface|MockObject
+     */
+    private $modifiersPool;
+
+    /**
+     * @var ModifierInterface|MockObject
+     */
+    private $modifierMockOne;
+
+    /**
+     * Test checks ConfigurableDataProvider type
+     */
+    public function testCheckType(): void
+    {
+        $this->assertInstanceOf(ConfigurableDataProvider::class, $this->getModel());
+    }
+
+    /**
+     * Test checks collection type
+     */
+    public function testGetCollection(): void
+    {
+        $this->assertInstanceOf(Collection::class, $this->getModel()->getCollection());
+    }
+
+    /**
+     * @return void
+     */
+    protected function setUp(): void
+    {
+        $this->objectManager = new ObjectManager($this);
+
+        $this->collectionMock = $this->getMockBuilder(Collection::class)
+            ->disableOriginalConstructor()
+            ->setMethods(
+                [
+                    'toArray',
+                    'isLoaded',
+                    'addAttributeToFilter',
+                    'load',
+                    'getSize',
+                    'addFilterByRequiredOptions',
+                    'addStoreFilter'
+                ]
+            )->getMock();
+        $this->collectionFactoryMock = $this->getMockBuilder(CollectionFactory::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['create'])
+            ->getMock();
+        $this->collectionFactoryMock->expects($this->any())
+            ->method('create')
+            ->willReturn($this->collectionMock);
+
+        $this->modifiersPool = $this->getMockBuilder(PoolInterface::class)
+            ->getMockForAbstractClass();
+        $this->modifierMockOne = $this->getMockBuilder(ModifierInterface::class)
+            ->setMethods(['modifyData'])
+            ->getMockForAbstractClass();
+        $this->modifierMockOne->expects($this->any())
+            ->method('modifyData')
+            ->willReturn($this->returnArgument(0));
+        $this->modifiersPool->expects($this->any())
+            ->method('getModifiersInstances')
+            ->willReturn([$this->modifierMockOne]);
+    }
+
+    /**
+     * @return object
+     */
+    private function getModel(): ConfigurableDataProvider
+    {
+        return $this->objectManager->getObject(ConfigurableDataProvider::class, [
+            'name' => 'testName',
+            'primaryFieldName' => 'testPrimaryFieldName',
+            'requestFieldName' => 'testRequestFieldName',
+            'collectionFactory' => $this->collectionFactoryMock,
+            'meta' => [],
+            'data' => [],
+            'addFieldStrategies' => [],
+            'addFilterStrategies' => [],
+            'modifiersPool' => $this->modifiersPool
+        ]);
+    }
+}
diff --git a/app/code/Magento/ConfigurableProduct/Ui/DataProvider/Product/ConfigurableDataProvider.php b/app/code/Magento/ConfigurableProduct/Ui/DataProvider/Product/ConfigurableDataProvider.php
new file mode 100644
index 0000000000000..22bad9359c74c
--- /dev/null
+++ b/app/code/Magento/ConfigurableProduct/Ui/DataProvider/Product/ConfigurableDataProvider.php
@@ -0,0 +1,55 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\ConfigurableProduct\Ui\DataProvider\Product;
+
+use Magento\Catalog\Model\ResourceModel\Product\CollectionFactory;
+use Magento\Catalog\Ui\DataProvider\Product\ProductDataProvider;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
+
+/**
+ * Class needed to use modifiersPool without adding it to ProductDataProvider
+ */
+class ConfigurableDataProvider extends ProductDataProvider
+{
+    /**
+     * Construct
+     *
+     * @param string $name
+     * @param string $primaryFieldName
+     * @param string $requestFieldName
+     * @param CollectionFactory $collectionFactory
+     * @param \Magento\Ui\DataProvider\AddFieldToCollectionInterface[] $addFieldStrategies
+     * @param \Magento\Ui\DataProvider\AddFilterToCollectionInterface[] $addFilterStrategies
+     * @param array $meta
+     * @param array $data
+     * @param PoolInterface|null $modifiersPool
+     */
+    public function __construct(
+        $name,
+        $primaryFieldName,
+        $requestFieldName,
+        CollectionFactory $collectionFactory,
+        array $meta = [],
+        array $data = [],
+        array $addFieldStrategies = [],
+        array $addFilterStrategies = [],
+        PoolInterface $modifiersPool = null
+    ) {
+        parent::__construct(
+            $name,
+            $primaryFieldName,
+            $requestFieldName,
+            $collectionFactory,
+            $addFieldStrategies,
+            $addFilterStrategies,
+            $meta,
+            $data,
+            $modifiersPool
+        );
+    }
+}
diff --git a/app/code/Magento/ConfigurableProduct/etc/di.xml b/app/code/Magento/ConfigurableProduct/etc/di.xml
index 270e8ec746097..ab50a22b5c188 100644
--- a/app/code/Magento/ConfigurableProduct/etc/di.xml
+++ b/app/code/Magento/ConfigurableProduct/etc/di.xml
@@ -280,4 +280,9 @@
             <argument name="serializer" xsi:type="object">Magento\Framework\Serialize\Serializer\Json</argument>
         </arguments>
     </type>
+    <type name="Magento\ConfigurableProduct\Ui\DataProvider\Product\ConfigurableDataProvider">
+        <arguments>
+            <argument name="modifiersPool" xsi:type="object">Magento\Catalog\Ui\DataProvider\Product\Name\Modifier\Pool</argument>
+        </arguments>
+    </type>
 </config>
diff --git a/app/code/Magento/ConfigurableProduct/view/adminhtml/ui_component/configurable_associated_product_listing.xml b/app/code/Magento/ConfigurableProduct/view/adminhtml/ui_component/configurable_associated_product_listing.xml
index c23141d44a2ec..8e9353a2eb4a9 100644
--- a/app/code/Magento/ConfigurableProduct/view/adminhtml/ui_component/configurable_associated_product_listing.xml
+++ b/app/code/Magento/ConfigurableProduct/view/adminhtml/ui_component/configurable_associated_product_listing.xml
@@ -25,7 +25,7 @@
             <updateUrl path="mui/index/render"/>
         </settings>
         <aclResource>Magento_Catalog::products</aclResource>
-        <dataProvider class="Magento\Catalog\Ui\DataProvider\Product\ProductDataProvider" name="data_source">
+        <dataProvider class="Magento\ConfigurableProduct\Ui\DataProvider\Product\ConfigurableDataProvider" name="data_source">
             <settings>
                 <requestFieldName>id</requestFieldName>
                 <primaryFieldName>entity_id</primaryFieldName>
@@ -103,6 +103,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="sku" sortOrder="60">
@@ -148,5 +149,11 @@
                 <visible>false</visible>
             </settings>
         </column>
+        <actionsColumn name="actions" class="Magento\Catalog\Ui\Component\Listing\Columns\ProductActions" sortOrder="200">
+            <settings>
+                <indexField>entity_id</indexField>
+                <label translate="true">Action</label>
+            </settings>
+        </actionsColumn>
     </columns>
 </listing>
diff --git a/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GroupedTest.php b/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GroupedTest.php
index 640b8ee52800f..bff5ebc813aa2 100644
--- a/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GroupedTest.php
+++ b/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GroupedTest.php
@@ -14,6 +14,7 @@
 use Magento\Catalog\Api\ProductLinkRepositoryInterface;
 use Magento\Catalog\Api\ProductRepositoryInterface;
 use Magento\Catalog\Helper\Image as ImageHelper;
+use Magento\Catalog\Helper\Product\AddUrlToName as NameHelper;
 use Magento\Catalog\Model\Locator\LocatorInterface;
 use Magento\Catalog\Model\Product;
 use Magento\Catalog\Test\Unit\Ui\DataProvider\Product\Form\Modifier\AbstractModifierTest;
@@ -96,6 +97,11 @@ class GroupedTest extends AbstractModifierTest
      */
     private $productLinkFactoryMock;
 
+    /**
+     * @var NameHelper|MockObject
+     */
+    private $nameHelperMock;
+
     /**
      * @inheritdoc
      */
@@ -211,6 +217,10 @@ protected function createModel()
             ->method('get')
             ->willReturn($attributeSetMock);
 
+        $this->nameHelperMock = $this->createMock(NameHelper::class);
+        $this->nameHelperMock->method('addUrlToName')
+            ->willReturn(self::LINKED_PRODUCT_NAME);
+
         return $this->objectManager->getObject(Grouped::class, [
             'locator' => $this->locatorMock,
             'productLinkRepository' => $this->linkRepositoryMock,
@@ -220,6 +230,7 @@ protected function createModel()
             'attributeSetRepository' => $this->attributeSetRepositoryMock,
             'groupedProducts' => $this->groupedProductsMock,
             'productLinkFactory' => $this->productLinkFactoryMock,
+            'nameHelper' => $this->nameHelperMock
         ]);
     }
 
@@ -270,7 +281,7 @@ public function testModifyData()
         $linkedProductMock->expects($this->once())
             ->method('getId')
             ->willReturn(self::LINKED_PRODUCT_ID);
-        $linkedProductMock->expects($this->once())
+        $linkedProductMock->expects($this->any())
             ->method('getName')
             ->willReturn(self::LINKED_PRODUCT_NAME);
         $linkedProductMock->expects($this->once())
diff --git a/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/GroupedProductDataProviderTest.php b/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/GroupedProductDataProviderTest.php
index 3a400062d2d0c..bcc3654ed29c6 100644
--- a/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/GroupedProductDataProviderTest.php
+++ b/app/code/Magento/GroupedProduct/Test/Unit/Ui/DataProvider/Product/GroupedProductDataProviderTest.php
@@ -13,6 +13,8 @@
 use Magento\Framework\App\RequestInterface;
 use Magento\Framework\TestFramework\Unit\Helper\ObjectManager;
 use Magento\GroupedProduct\Ui\DataProvider\Product\GroupedProductDataProvider;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
 use PHPUnit\Framework\MockObject\MockObject;
 use PHPUnit\Framework\TestCase;
 
@@ -45,6 +47,16 @@ class GroupedProductDataProviderTest extends TestCase
      */
     protected $configMock;
 
+    /**
+     * @var PoolInterface|MockObject
+     */
+    private $modifiersPool;
+
+    /**
+     * @var ModifierInterface|MockObject
+     */
+    private $modifierMockOne;
+
     /**
      * @return void
      */
@@ -77,6 +89,18 @@ protected function setUp(): void
         $this->configMock = $this->getMockBuilder(ConfigInterface::class)
             ->setMethods(['getComposableTypes'])
             ->getMockForAbstractClass();
+
+        $this->modifiersPool = $this->getMockBuilder(PoolInterface::class)
+            ->getMockForAbstractClass();
+        $this->modifierMockOne = $this->getMockBuilder(ModifierInterface::class)
+            ->setMethods(['modifyData'])
+            ->getMockForAbstractClass();
+        $this->modifierMockOne->expects($this->any())
+            ->method('modifyData')
+            ->willReturn($this->returnArgument(0));
+        $this->modifiersPool->expects($this->any())
+            ->method('getModifiersInstances')
+            ->willReturn([$this->modifierMockOne]);
     }
 
     /**
@@ -95,6 +119,7 @@ protected function getModel()
             'addFilterStrategies' => [],
             'meta' => [],
             'data' => [],
+            'modifiersPool' => $this->modifiersPool
         ]);
     }
 
diff --git a/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/Form/Modifier/Grouped.php b/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/Form/Modifier/Grouped.php
index 12a21a4ebd04b..b404016c8de95 100644
--- a/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/Form/Modifier/Grouped.php
+++ b/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/Form/Modifier/Grouped.php
@@ -24,6 +24,7 @@
 use Magento\GroupedProduct\Model\Product\Link\CollectionProvider\Grouped as GroupedProducts;
 use Magento\Framework\App\ObjectManager;
 use Magento\Catalog\Api\Data\ProductLinkInterfaceFactory;
+use Magento\Catalog\Helper\Product\AddUrlToName as NameHelper;
 
 /**
  * Data provider for Grouped products
@@ -112,6 +113,11 @@ class Grouped extends AbstractModifier
      */
     private $productLinkFactory;
 
+    /**
+     * @var NameHelper
+     */
+    private $nameHelper;
+
     /**
      * @param LocatorInterface $locator
      * @param UrlInterface $urlBuilder
@@ -121,6 +127,7 @@ class Grouped extends AbstractModifier
      * @param Status $status
      * @param AttributeSetRepositoryInterface $attributeSetRepository
      * @param CurrencyInterface $localeCurrency
+     * @param NameHelper $nameHelper
      * @param array $uiComponentsConfig
      * @param GroupedProducts $groupedProducts
      * @param \Magento\Catalog\Api\Data\ProductLinkInterfaceFactory|null $productLinkFactory
@@ -135,6 +142,7 @@ public function __construct(
         Status $status,
         AttributeSetRepositoryInterface $attributeSetRepository,
         CurrencyInterface $localeCurrency,
+        NameHelper $nameHelper,
         array $uiComponentsConfig = [],
         GroupedProducts $groupedProducts = null,
         \Magento\Catalog\Api\Data\ProductLinkInterfaceFactory $productLinkFactory = null
@@ -147,6 +155,7 @@ public function __construct(
         $this->attributeSetRepository = $attributeSetRepository;
         $this->status = $status;
         $this->localeCurrency = $localeCurrency;
+        $this->nameHelper = $nameHelper;
         $this->uiComponentsConfig = array_replace_recursive($this->uiComponentsConfig, $uiComponentsConfig);
         $this->groupedProducts = $groupedProducts ?: ObjectManager::getInstance()->get(
             \Magento\GroupedProduct\Model\Product\Link\CollectionProvider\Grouped::class
@@ -196,7 +205,7 @@ protected function fillData(ProductInterface $linkedProduct, ProductLinkInterfac
 
         return [
             'id' => $linkedProduct->getId(),
-            'name' => $linkedProduct->getName(),
+            'name' => $this->nameHelper->addUrlToName($linkedProduct),
             'sku' => $linkedProduct->getSku(),
             'price' => $currency->toCurrency(sprintf("%f", $linkedProduct->getPrice())),
             'qty' => $linkedProduct->getQty(),
@@ -567,7 +576,7 @@ protected function fillMeta()
                     ],
                 ],
             ],
-            'name' => $this->getTextColumn('name', false, __('Name'), 30),
+            'name' => $this->getHtmlColumn('name', false, __('Name'), 30),
             'attribute_set' => $this->getTextColumn('attribute_set', false, __('Attribute Set'), 40),
             'status' => $this->getTextColumn('status', true, __('Status'), 50),
             'sku' => $this->getTextColumn('sku', false, __('SKU'), 60),
@@ -670,4 +679,36 @@ protected function getTextColumn($dataScope, $fit, Phrase $label, $sortOrder)
         ];
         return $column;
     }
+
+    /**
+     * Returns html column configuration for the dynamic grid
+     *
+     * @param string $dataScope
+     * @param bool $fit
+     * @param Phrase $label
+     * @param int $sortOrder
+     * @return array
+     */
+    protected function getHtmlColumn($dataScope, $fit, Phrase $label, $sortOrder) : array
+    {
+        $column = [
+            'arguments' => [
+                'data' => [
+                    'config' => [
+                        'componentType' => Form\Field::NAME,
+                        'formElement' => Form\Element\Input::NAME,
+                        'elementTmpl' => 'Magento_GroupedProduct/components/cell-html',
+                        'dataType' => Form\Element\DataType\Text::NAME,
+                        'dataScope' => $dataScope,
+                        'fit' => $fit,
+                        'label' => $label,
+                        'sortOrder' => $sortOrder,
+                        'labelVisible' => false,
+                    ],
+                ],
+            ],
+        ];
+
+        return $column;
+    }
 }
diff --git a/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/GroupedProductDataProvider.php b/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/GroupedProductDataProvider.php
index 5af6d515fe266..8b324e62a52fe 100644
--- a/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/GroupedProductDataProvider.php
+++ b/app/code/Magento/GroupedProduct/Ui/DataProvider/Product/GroupedProductDataProvider.php
@@ -7,6 +7,7 @@
 
 use Magento\Catalog\Model\ResourceModel\Product\CollectionFactory;
 use Magento\Catalog\Ui\DataProvider\Product\ProductDataProvider;
+use Magento\Framework\App\ObjectManager;
 use Magento\Framework\Exception\NoSuchEntityException;
 use Magento\Catalog\Model\ProductTypes\ConfigInterface;
 use Magento\Framework\App\RequestInterface;
@@ -14,6 +15,7 @@
 use Magento\Store\Api\StoreRepositoryInterface;
 use Magento\Ui\DataProvider\AddFieldToCollectionInterface;
 use Magento\Ui\DataProvider\AddFilterToCollectionInterface;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
 
 class GroupedProductDataProvider extends ProductDataProvider
 {
@@ -32,6 +34,11 @@ class GroupedProductDataProvider extends ProductDataProvider
      */
     protected $storeRepository;
 
+    /**
+     * @var PoolInterface
+     */
+    private $modifiersPool;
+
     /**
      * Construct
      *
@@ -46,6 +53,7 @@ class GroupedProductDataProvider extends ProductDataProvider
      * @param array $data
      * @param AddFieldToCollectionInterface[] $addFieldStrategies
      * @param AddFilterToCollectionInterface[] $addFilterStrategies
+     * @param PoolInterface|null $modifiersPool
      * @SuppressWarnings(PHPMD.ExcessiveParameterList)
      */
     public function __construct(
@@ -59,7 +67,8 @@ public function __construct(
         array $meta = [],
         array $data = [],
         array $addFieldStrategies = [],
-        array $addFilterStrategies = []
+        array $addFilterStrategies = [],
+        PoolInterface $modifiersPool = null
     ) {
         parent::__construct(
             $name,
@@ -75,6 +84,7 @@ public function __construct(
         $this->request = $request;
         $this->storeRepository = $storeRepository;
         $this->config = $config;
+        $this->modifiersPool = $modifiersPool ?: ObjectManager::getInstance()->get(PoolInterface::class);
     }
 
     /**
@@ -103,9 +113,15 @@ public function getData()
         }
         $items = $this->getCollection()->toArray();
 
-        return [
+        $data = [
             'totalRecords' => $this->getCollection()->getSize(),
             'items' => array_values($items),
         ];
+
+        /** @var ModifierInterface $modifier */
+        foreach ($this->modifiersPool->getModifiersInstances() as $modifier) {
+            $data = $modifier->modifyData($data);
+        }
+        return $data;
     }
 }
diff --git a/app/code/Magento/GroupedProduct/etc/di.xml b/app/code/Magento/GroupedProduct/etc/di.xml
index 8b58ac08ebd31..0dea71eeca406 100644
--- a/app/code/Magento/GroupedProduct/etc/di.xml
+++ b/app/code/Magento/GroupedProduct/etc/di.xml
@@ -128,4 +128,9 @@
             </argument>
         </arguments>
     </type>
+    <type name="Magento\GroupedProduct\Ui\DataProvider\Product\GroupedProductDataProvider">
+        <arguments>
+            <argument name="modifiersPool" xsi:type="object">Magento\Catalog\Ui\DataProvider\Product\Name\Modifier\Pool</argument>
+        </arguments>
+    </type>
 </config>
diff --git a/app/code/Magento/GroupedProduct/view/adminhtml/ui_component/grouped_product_listing.xml b/app/code/Magento/GroupedProduct/view/adminhtml/ui_component/grouped_product_listing.xml
index becd7ca8079da..a451c31932507 100644
--- a/app/code/Magento/GroupedProduct/view/adminhtml/ui_component/grouped_product_listing.xml
+++ b/app/code/Magento/GroupedProduct/view/adminhtml/ui_component/grouped_product_listing.xml
@@ -104,6 +104,7 @@
                 <addField>true</addField>
                 <filter>text</filter>
                 <label translate="true">Name</label>
+                <bodyTmpl>ui/grid/cells/html</bodyTmpl>
             </settings>
         </column>
         <column name="type_id" component="Magento_Ui/js/grid/columns/select" sortOrder="40">
@@ -165,5 +166,11 @@
                 <visible>false</visible>
             </settings>
         </column>
+        <actionsColumn name="actions" class="Magento\Catalog\Ui\Component\Listing\Columns\ProductActions" sortOrder="200">
+            <settings>
+                <indexField>entity_id</indexField>
+                <label translate="true">Action</label>
+            </settings>
+        </actionsColumn>
     </columns>
 </listing>
diff --git a/code/Magento/Catalog/Ui/DataProvider/Product/Modifier/AddUrlToName.php b/code/Magento/Catalog/Ui/DataProvider/Product/Modifier/AddUrlToName.php
new file mode 100644
index 0000000000000..14a59afc8814b
--- /dev/null
+++ b/code/Magento/Catalog/Ui/DataProvider/Product/Modifier/AddUrlToName.php
@@ -0,0 +1,110 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Ui\DataProvider\Product\Modifier;
+
+use Magento\Framework\Exception\NoSuchEntityException;
+use Magento\Store\Model\StoreManagerInterface;
+use Magento\Store\Api\Data\StoreInterface;
+use Magento\Framework\Escaper;
+use Magento\Framework\UrlInterface;
+use Magento\Framework\App\Request\Http;
+use Magento\Ui\DataProvider\Modifier\ModifierInterface;
+
+/**
+ * Modify product listing price attributes
+ */
+class AddUrlToName implements ModifierInterface
+{
+    /**
+     * @var UrlInterface
+     */
+    private $urlBuilder;
+
+    /**
+     * @var Escaper
+     */
+    private $escaper;
+
+    /**
+     * @var Http
+     */
+    private $request;
+
+    /**
+     * @var StoreManagerInterface
+     */
+    private $storeManager;
+
+    /**
+     * AddUrlToName constructor.
+     *
+     * @param UrlInterface $urlBuilder
+     * @param Escaper $escaper
+     * @param Http $request
+     * @param StoreManagerInterface $storeManager
+     */
+    public function __construct(
+        UrlInterface $urlBuilder,
+        Escaper $escaper,
+        Http $request,
+        StoreManagerInterface $storeManager
+    ) {
+        $this->urlBuilder = $urlBuilder;
+        $this->escaper = $escaper;
+        $this->request = $request;
+        $this->storeManager = $storeManager;
+    }
+
+    /**
+     * @inheritdoc
+     */
+    public function modifyData(array $data): array
+    {
+        if (empty($data)) {
+            return $data;
+        }
+
+        $storeId = $this->getStore()->getId();
+
+        if (!empty($data['items'])) {
+            foreach ($data['items'] as &$item) {
+                if (isset($item['name'])) {
+                    $url = $this->urlBuilder->getUrl(
+                        'catalog/product/edit',
+                        ['id' => $item['entity_id'], 'store' => $storeId]
+                    );
+                    $item['name'] = '<a href="javascript:;" onclick="window.open(\'' . $url . '\', \'_blank\');">'
+                        . $this->escaper->escapeHtml(
+                            $item['name']
+                        ) . '</a>';
+                }
+            }
+        }
+
+        return $data;
+    }
+
+    /**
+     * @inheritdoc
+     */
+    public function modifyMeta(array $meta): array
+    {
+        return $meta;
+    }
+
+    /**
+     * Retrieve store
+     *
+     * @return StoreInterface
+     * @throws NoSuchEntityException
+     */
+    private function getStore(): StoreInterface
+    {
+        return $this->storeManager->getStore();
+    }
+}
diff --git a/code/Magento/ConfigurableProduct/Ui/DataProvider/Product/ConfigurableDataProvider.php b/code/Magento/ConfigurableProduct/Ui/DataProvider/Product/ConfigurableDataProvider.php
new file mode 100644
index 0000000000000..22bad9359c74c
--- /dev/null
+++ b/code/Magento/ConfigurableProduct/Ui/DataProvider/Product/ConfigurableDataProvider.php
@@ -0,0 +1,55 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\ConfigurableProduct\Ui\DataProvider\Product;
+
+use Magento\Catalog\Model\ResourceModel\Product\CollectionFactory;
+use Magento\Catalog\Ui\DataProvider\Product\ProductDataProvider;
+use Magento\Ui\DataProvider\Modifier\PoolInterface;
+
+/**
+ * Class needed to use modifiersPool without adding it to ProductDataProvider
+ */
+class ConfigurableDataProvider extends ProductDataProvider
+{
+    /**
+     * Construct
+     *
+     * @param string $name
+     * @param string $primaryFieldName
+     * @param string $requestFieldName
+     * @param CollectionFactory $collectionFactory
+     * @param \Magento\Ui\DataProvider\AddFieldToCollectionInterface[] $addFieldStrategies
+     * @param \Magento\Ui\DataProvider\AddFilterToCollectionInterface[] $addFilterStrategies
+     * @param array $meta
+     * @param array $data
+     * @param PoolInterface|null $modifiersPool
+     */
+    public function __construct(
+        $name,
+        $primaryFieldName,
+        $requestFieldName,
+        CollectionFactory $collectionFactory,
+        array $meta = [],
+        array $data = [],
+        array $addFieldStrategies = [],
+        array $addFilterStrategies = [],
+        PoolInterface $modifiersPool = null
+    ) {
+        parent::__construct(
+            $name,
+            $primaryFieldName,
+            $requestFieldName,
+            $collectionFactory,
+            $addFieldStrategies,
+            $addFilterStrategies,
+            $meta,
+            $data,
+            $modifiersPool
+        );
+    }
+}