Marketing review updates:

Information added to guidlines about most common reasons of rejection in EQP

Author: miakobchuk

src/marketplace/sellers/marketing-review-guidelines.md

@@ -9,32 +9,83 @@ From a marketing perspective, all submissions to Magento Marketplace must solve
 
 We have made an investment in the presentation of Magento Marketplace. In return, we ask that you put forth an effort to present your solutions in a professional manner. If we see room for improvement, we’ll reach out to you before listing your extension on Magento Marketplace.
 
--  Your product must have a professional presentation with clear descriptions, images, and screenshots.
--  The product name should indicate the purpose of the extension or theme.
--  The product description should be well-written, and provide an overview of the features and benefits.
--  Use only high-quality screenshots, images, and video to accompany the listing.
+*  Your product must have a professional presentation with clear descriptions, images, and screenshots.
+*  The product name should indicate the purpose of the extension or theme.
+*  The product description should be well-written, and provide an overview of the features and benefits.
+*  Use only high-quality screenshots, images, and video to accompany the listing.
+
+## Extension title
+
+The extension title should fulfill the following guidelines:
+
+*  Choose a title that is descriptive and concise. The extension title can be up to five words long and must be in English.
+*  Do not include the version number, developer name, or any reference to Magento in the title.
+   *  Do not use _"Magento"_ or _"M2"_.
+*  Do not include the words _"Extension"_, _"Module"_ or _"Plugin"_.
+   *  However, the words, _"Connector"_ and _"Integration"_ can be used if applicable.
+*  Use _"&"_, instead of _"And"_. (_"Order & Save"_, not _"Order and Save"_)
+*  First letter of each word capitalized. (_"Mass Order Export"_, not _"Mass order export"_)
+   *  Do not use All Caps.
+*  No punctuation unless it’s part of the actual company name. (_"InstantSearch+"_, _"Yahoo!"_)
+   *  _"/"_ and _"-"_ are acceptable in certain circumstances. (_"Two-Factor"_, _"Import / Export"_)
+*  Not formatted like package name with underscores between words. (_"Extension_Title"_)
+*  No Developer Name in the title. (_"Print Order PDF"_, not _"Fooman Print Order PDF"_)
+   *  EXCEPTION: Integration. If the developer is the same name as the service being integrated. For instance, if Visa submits an integration, they SHOULD include _"Visa"_ since it’s the name of the service.
+*  Allowed to add Magento version _"(2.3)"_ if two separate extensions must be on the store.
+
+## Extension icon
+
+The extension icon should fulfill the following guidelines:
+
+*  The extension icon must reflect the extension with words and/or images.
+   Text is not required, but an extension title can be added to the icon.
+   *  If the extension title added to the icon, it should exactly match the extension title.
+   *  No slogans or features.
+*  Do not use _"Magento"_ or _"M2"_.
+*  Do not use Magento Logo.
+*  Do not use the developer logo here instead of the extension icon.
+*  Do not specify the extension version.
+*  Limited use of _"Pro"_.
+*  Less is more. Tiny, intricate details are not easy to make out, try to avoid them.
+*  For the 1st party companies, we recommend using the same image, as you are using on Twitter, LinkedIn, etc.
+
+## Long description
+
+For guides and examples of long descriptions, see [Product Descriptions]({{ site.baseurl }}/marketplace/sellers/product-descriptions.html).
+
+## User guide, reference manual or installation guide
+
+Extension documentation should fulfill the following guidelines:
+
+*  Extension documentation must cover all features of the extension.
+*  Extension documentation must not direct users to make purchases on sites other than Marketplace.
+*  If an extension title added into documentation, it must not include _"Magento"_ in it. Use _"For Magento"_ after the title, if needed.
+*  Use of the Magento logo is prohibited. To learn more, see our [branding guidelines]({{ site.baseurl }}/marketplace/sellers/branding.html).
+   *  Partners can use their Magento partner badge.
+*  At least one piece of uploaded documentation must be in English
+*  Do not upload duplicates of the documents.
 
 ## Pricing: Provide clear pricing information
 
 The price of your extension is included as part of the marketing information. To learn more, see [Enter Pricing Information]({{ site.baseurl }}/marketplace/sellers/submit-for-marketing-review.html).
 
--  Items listed on Magento Marketplace can be offered for free, or sold as a commercial products.
--  The price of items offered for sale on Magento Marketplace can range anywhere from $25.00 to $999,999.00, and must reflect fair market value.
--  All purchases are paid for in US currency.
--  Items sold on Magento Marketplace are subject to a revenue sharing fee that is paid by the developer.
--  Any additional fees or subscription pricing — including fees charged by a third-party company for integrated services — must be included in the opening paragraph of the Long Description with bold formatting.
--  Magento recommends the following extension pricing:<br />
-  Open Source - $99<br />
-  Commerce - $199
+*  Items listed on Magento Marketplace can be offered for free, or sold as a commercial products.
+*  The price of items offered for sale on Magento Marketplace can range anywhere from $25.00 to $999,999.00, and must reflect fair market value.
+*  All purchases are paid for in US currency.
+*  Items sold on Magento Marketplace are subject to a revenue sharing fee that is paid by the developer.
+*  Any additional fees or subscription pricing — including fees charged by a third-party company for integrated services — must be included in the opening paragraph of the Long Description with bold formatting.
+*  Magento recommends the following extension pricing:<br />
+   Open Source - $99<br />
+   Commerce - $199
 
 ## Content: Complete the product profile
 
 The content that accompanies your extension listing is derived from the [marketing information]({{ site.baseurl }}/marketplace/sellers/submit-for-marketing-review.html) you entered for the extension or theme, and information in your [company profile]({{ site.baseurl }}/marketplace/sellers/profile-company.html). To learn more, see [Extension content]({{ site.baseurl }}/marketplace/sellers/content.html).
 
--  All content that is associated with a Magento Marketplace listing must be free of offensive or discriminatory language, sexual content, or nudity.
--  The promotion of additional services or other extensions from your extension profile page is not allowed.
--  The extension listing must accurately describe the product, including the description and overview information, version compatibility, and category selection.
--  The extension listing must be free of spelling and grammatical errors.
+*  All content that is associated with a Magento Marketplace listing must be free of offensive or discriminatory language, sexual content, or nudity.
+*  The promotion of additional services or other extensions from your extension profile page is not allowed.
+*  The extension listing must accurately describe the product, including the description and overview information, version compatibility, and category selection.
+*  The extension listing must be free of spelling and grammatical errors.
 
 ## Branding: Use Magento name and logo correctly