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This repository was archived by the owner on Nov 19, 2024. It is now read-only.
Copy file name to clipboardExpand all lines: src/marketplace/sellers/marketing-review-guidelines.md
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@@ -11,72 +11,69 @@ We have made an investment in the presentation of Magento Marketplace. In return
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* Your product must have a professional presentation with clear descriptions, images, and screenshots.
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* The product name must indicate the purpose of the extension or theme.
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* The product description should be well-written, and provide an overview of the features and benefits.
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* The product description must be well-written and provide an overview of the features and benefits.
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* Use only high-quality screenshots, images, and video to accompany the listing.
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## Extension title
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The extension title should fulfill the following guidelines:
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* Choose a title that is descriptive and concise. The extension title can be up to five words long and must be in English.
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* Choose a title that is descriptive and concise. The extension title can be up to five words in length and must be in English.
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* Do not include the version number, developer name, or any reference to Magento in the title.
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* Do not use _"Magento"_ or _"M2"_.
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* Do not use _Magento_ or _M2_.
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* Do not include the words _"Extension"_, _"Module"_ or _"Plugin"_.
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*However, the words, _"Connector"_ and _"Integration"_ can be used if applicable.
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* Use _"&"_, instead of _"And"_. (_"Order & Save"_, not _"Order and Save"_)
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* First letter of each word capitalized. (_"Mass Order Export"_, not _"Mass order export"_)
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* Do not use All Caps.
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*No punctuation unless it’s part of the actual company name. (_"InstantSearch+"_, _"Yahoo!"_)
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*The words, _Connector_ and _Integration_ can be used if applicable.
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* Use _&_ instead of _And_, such as in _Order & Save_ (not _Order and Save_).
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*Capitalize the first letter of each word, such as _Mass Order Export_ (not _Mass order export_).
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* Do not use all capital letters.
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*Do not use punctuation unless it’s part of the actual company name. (_"InstantSearch+"_, _"Yahoo!"_)
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*_"/"_ and _"-"_ are acceptable in certain circumstances. (_"Two-Factor"_, _"Import / Export"_)
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*Not formatted like package name with underscores between words. (_"Extension_Title"_)
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*No Developer Name in the title. (_"Print Order PDF"_, not _"Fooman Print Order PDF"_)
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*EXCEPTION: Integration. If the developer is the same name as the service being integrated. For instance, if Visa submits an integration, they SHOULD include _"Visa"_ since it’s the name of the service.
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*Allowed to add Magento version_"(2.3)"_ if two separate extensions must be on the store.
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*Do not add underscores between words in the package name, such as (_Extension_Title_).
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*Do not use the Developer Name in the title, such as _Print Order PDF_ (not _Fooman Print Order PDF_).
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* If the developer is the same name as the service being integrated, you may use the develop name in the title. For instance, if Visa submits an integration, they should include _Visa_ since it’s the name of the service.
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*You can add the Magento version, such as 2.3, if two separate extensions must be on the store.
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## Extension icon
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The extension icon should fulfill the following guidelines:
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* The extension icon must reflect the extension with words and/or images.
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Text is not required, but an extension title can be added to the icon.
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* If the extension title added to the icon, it should exactly match the extension title.
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* The extension icon must reflect the extension with words and/or images. Text is not required, but an extension title can be added to the icon.
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* If the extension title is added to the icon, it should exactly match the extension title.
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* No slogans or features.
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* Do not use _"Magento"_ or _"M2"_.
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* Do not use Magento Logo.
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* Do not use the developer logo here instead of the extension icon.
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* Do not use _Magento_ or _M2_.
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* Do not use the Magento Logo.
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* Do not use the developer logo instead of the extension icon.
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* Do not specify the extension version.
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*Limited use of _"Pro"_.
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* Less is more. Tiny, intricate details are not easy to make out, try to avoid them.
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* For the 1st party companies, we recommend using the same image, as you are using on Twitter, LinkedIn, etc.
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*Limit the use of the word _Pro_.
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* Less is more. Avoid minute detail that is hard to understand.
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* For 1st party companies, we recommend using the same imageyou use on Twitter, LinkedIn, etc.
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## Long description
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For guides and examples of long descriptions, see [Product Descriptions]({{ site.baseurl }}/marketplace/sellers/product-descriptions.html).
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## User guide, reference manual or installation guide
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## User guide, reference manual, or installation guide
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Extension documentation should fulfill the following guidelines:
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*Extension documentation must cover all features of the extension.
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*Extension documentation must not direct users to make purchases on sites other than Marketplace.
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* If an extension title added into documentation, it must not include _"Magento"_ in it. Use _"For Magento"_ after the title, if needed.
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*Must cover all features of the extension.
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*Must not direct users to make purchases on sites other than Marketplace.
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* If an extension title is added into the documentation, it must not include _Magento_. Use _For Magento_ after the title if needed.
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* Use of the Magento logo is prohibited. To learn more, see our [branding guidelines]({{ site.baseurl }}/marketplace/sellers/branding.html).
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* Partners can use their Magento partner badge.
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* At least one piece of uploaded documentation must be in English
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* At least one piece of uploaded documentation must be in English.
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* Do not upload duplicates of the documents.
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## Pricing: Provide clear pricing information
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The price of your extension is included as part of the marketing information. To learn more, see [Enter Pricing Information]({{ site.baseurl }}/marketplace/sellers/submit-for-marketing-review.html).
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* Items listed on Magento Marketplace can be offered for free, or sold as a commercial products.
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* The price of items offered for sale on Magento Marketplace can range anywhere from $25.00 to $999,999.00, and must reflect fair market value.
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* Items listed on thr Magento Marketplace can be offered for free or sold as commercial products.
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* The price of items offered for sale on the Magento Marketplace can range anywhere from $25.00 to $999,999.00, and must reflect fair market value.
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* All purchases are paid for in US currency.
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* Items sold on Magento Marketplace are subject to a revenue sharing fee that is paid by the developer.
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* Any additional fees or subscription pricing — including fees charged by a third-party company for integrated services — must be included in the opening paragraph of the Long Description with bold formatting.
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* Magento recommends the following extension pricing:<br />
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Open Source - $99<br />
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Commerce - $199
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* Items sold on the Magento Marketplace are subject to a revenue-sharing fee that is paid by the developer.
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* Any additional fees or subscription pricing—including fees charged by a third-party company for integrated services—must be included in the opening paragraph of the Long Description with bold formatting.
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* Magento recommends $99 for Open Source and $199 for Commerce extension pricing.
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