Northwind Trading, a successful eCommerce company, has experienced a decline in sales due to delays in order fulfillment. A business analysis revealed that order processing and delivery times were significantly longer than competitors, leading to customer dissatisfaction and revenue loss.
This project aims to analyze, visualize, and optimize the order fulfillment process using Business Process Modeling and Notation (BPMN). The focus is on improving efficiency, reducing bottlenecks, and enhancing overall customer satisfaction.
The project follows a structured approach to analyze the business activities, model the current process, and design an optimized solution:
- Identified Northwind Trading’s key business activities:
- Planning activities (strategy, demand forecasting)
- Enabling activities (supplier management, system support)
- Doing activities (order processing, fulfillment, shipping)
- Monitoring activities (order tracking, inventory control)
- Control activities (customer feedback, compliance)
- Created a Business Activity Model (BAM) in Microsoft Visio to provide a high-level overview.
- Reviewed Northwind Trading’s existing order fulfillment process.
- Identified inefficiencies:
- Manual approvals slowing down the process
- Redundant steps causing delays
- Lack of automation in key stages
- Inefficient communication between departments
- Created a BPMN 2.0 diagram of the current process in Microsoft Visio.
- Analyzed possible improvements:
- Automation of repetitive manual tasks
- Parallel processing of order verification and shipping
- Streamlined decision-making with fewer approval bottlenecks
- Improved coordination between warehouse, logistics, and customer service
- Designed the To-Be BPMN 2.0 Model, reflecting the optimized workflow.
✅ Reduced order processing time by automating manual steps
✅ Parallelized key tasks to eliminate sequential bottlenecks
✅ Minimized unnecessary approvals to speed up order fulfillment
✅ Enhanced customer satisfaction with faster delivery times
✅ Improved internal coordination between different departments
- Microsoft Visio – For BPMN diagrams and business activity modeling
- BPMN 2.0 – Industry-standard notation for process modeling
- Google Docs – Documentation and business analysis