VMware Workstaion - Operating System not found

I have tried this several times with 10.12 and 10.3 of buster (debian-live-10.3.0-amd64-lxqt.iso and debian-live-10.12.0-amd64-lxqt.iso). 

In both cases, with no errors I do reboot which stalls and have to hard reboot. At boot of VM, I get: 'Operating System not found'. 

Any suggestions on troubleshooting.