Schedule: Expose JSON-LD information (for SEO)

[niccofyren]

We have already added JSON-LD data to a couple of pages. This is a blob of Json data that describes the current page/content/entity in a way that is easy for Google (and others) to understand and allows them to show them in a custom ways/locations in search. Ex. if we create JSON-LD for a product, Google could (at least in theory) decide to show this product in their product search section, and not just as regular page in search.

Useful links

• What the data might look like for events
• Tool to validate JSON-LD data on html page (the "code" variant is super useful when developing locally)

What we want

• Expose a single event on a specific url so that Google can find and parse it (They don't support/recommend multiple events per page)
  • We could do this by creating a new /schedule/[id] page dedicated to a single event
  • ...or perhaps by allowing a /scheduled?event=id argument to pin/highlight a specific event as part of regular calendar view
• Add as much JSON-LD Event data as possible (but some validation warnings, and skipping data it will be hard for us to manually produce, are absolutely fine)
• A nice way to link from an event to this detailed or pinned view, so that it
  • Is something search engines can follow, and know is also theoretically available to users
  • Users can share this link with friends if they want to