diff --git a/pkg/configuration/configuration.go b/pkg/configuration/configuration.go
index 925fea81..0460fdb7 100644
--- a/pkg/configuration/configuration.go
+++ b/pkg/configuration/configuration.go
@@ -206,7 +206,7 @@ func (r VerificationConfig) AttemptsAllowed() int {
 }
 
 func (r VerificationConfig) MessageTemplate() string {
-	return commonconfig.GetString(r.c.MessageTemplate, "Developer Sandbox for Red Hat OpenShift: Your verification code is %s")
+	return commonconfig.GetString(r.c.MessageTemplate, "Your Developer Sandbox verification code is %s")
 }
 
 func (r VerificationConfig) ExcludedEmailDomains() []string {
diff --git a/pkg/configuration/configuration_test.go b/pkg/configuration/configuration_test.go
index f2c329ea..db9b1d26 100644
--- a/pkg/configuration/configuration_test.go
+++ b/pkg/configuration/configuration_test.go
@@ -56,7 +56,7 @@ func TestRegistrationService(t *testing.T) {
 		assert.False(t, regServiceCfg.Verification().Enabled())
 		assert.Equal(t, 5, regServiceCfg.Verification().DailyLimit())
 		assert.Equal(t, 3, regServiceCfg.Verification().AttemptsAllowed())
-		assert.Equal(t, "Developer Sandbox for Red Hat OpenShift: Your verification code is %s", regServiceCfg.Verification().MessageTemplate())
+		assert.Equal(t, "Your Developer Sandbox verification code is %s", regServiceCfg.Verification().MessageTemplate())
 		assert.Empty(t, regServiceCfg.Verification().ExcludedEmailDomains())
 		assert.Equal(t, 5, regServiceCfg.Verification().CodeExpiresInMin())
 		assert.Empty(t, regServiceCfg.Verification().TwilioAccountSID())
diff --git a/pkg/verification/service/verification_service_test.go b/pkg/verification/service/verification_service_test.go
index 4ac8979d..15b41402 100644
--- a/pkg/verification/service/verification_service_test.go
+++ b/pkg/verification/service/verification_service_test.go
@@ -151,7 +151,7 @@ func (s *TestVerificationServiceSuite) TestInitVerification() {
 
 	params, err := url.ParseQuery(reqValue)
 	require.NoError(s.T(), err)
-	require.Equal(s.T(), fmt.Sprintf("Developer Sandbox for Red Hat OpenShift: Your verification code is %s",
+	require.Equal(s.T(), fmt.Sprintf("Your Developer Sandbox verification code is %s",
 		signup.Annotations[toolchainv1alpha1.UserSignupVerificationCodeAnnotationKey]),
 		params.Get("Body"))
 	require.Equal(s.T(), "CodeReady", params.Get("From"))
@@ -187,7 +187,7 @@ func (s *TestVerificationServiceSuite) TestInitVerification() {
 
 	params, err = url.ParseQuery(reqValue)
 	require.NoError(s.T(), err)
-	require.Equal(s.T(), fmt.Sprintf("Developer Sandbox for Red Hat OpenShift: Your verification code is %s",
+	require.Equal(s.T(), fmt.Sprintf("Your Developer Sandbox verification code is %s",
 		signup2.Annotations[toolchainv1alpha1.UserSignupVerificationCodeAnnotationKey]),
 		params.Get("Body"))
 	require.Equal(s.T(), "CodeReady", params.Get("From"))
@@ -294,7 +294,7 @@ func (s *TestVerificationServiceSuite) TestInitVerificationClientFailure() {
 
 		params, err := url.ParseQuery(reqValue)
 		require.NoError(s.T(), err)
-		require.Equal(s.T(), fmt.Sprintf("Developer Sandbox for Red Hat OpenShift: Your verification code is %s",
+		require.Equal(s.T(), fmt.Sprintf("Your Developer Sandbox verification code is %s",
 			signup.Annotations[toolchainv1alpha1.UserSignupVerificationCodeAnnotationKey]),
 			params.Get("Body"))
 		require.Equal(s.T(), "CodeReady", params.Get("From"))
@@ -346,7 +346,7 @@ func (s *TestVerificationServiceSuite) TestInitVerificationPassesWhenMaxCountRea
 
 	params, err := url.ParseQuery(reqValue)
 	require.NoError(s.T(), err)
-	require.Equal(s.T(), fmt.Sprintf("Developer Sandbox for Red Hat OpenShift: Your verification code is %s",
+	require.Equal(s.T(), fmt.Sprintf("Your Developer Sandbox verification code is %s",
 		signup.Annotations[toolchainv1alpha1.UserSignupVerificationCodeAnnotationKey]),
 		params.Get("Body"))
 	require.Equal(s.T(), "CodeReady", params.Get("From"))