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Hi, I’m Naomi! I do all things marketing here @ Codédex: make silly videos, spend way too much time deciding on video sound effects, and doomscroll on TikTok 24/7 (I like to call it market research). 😉
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I make my job sound silly, but it’s actually ~quite~ meaningful to me. I love sharing our story and
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journey with the world (quite literally, we’re in 192+ countries... woah!), capturing wholesome team moments, and engaging with you all. 🫶🏻
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I make my job sound silly, but it’s actually \~quite\~ meaningful to me. I love sharing our story and journey with the world (quite literally, we’re in 192+ countries... woah!), capturing wholesome team moments, and engaging with you all. 🫶🏻
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A quick blurb about me...
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I was born in Hong Kong and grew up in New York City. I immigrated to the States with my family when I was four years old. Fun fact: I live in the same family home to this day. My dad vlogged a lot of my childhood (the OG content creator) and growing up, I was always drawn to arts and crafts/creative hobbies: making friendship bracelets, doing crossword puzzles, and DDR aka [Dance Dance Revolution](https://en.wikipedia.org/wiki/Dance_Dance_Revolution). In high school, I was obsessed with taking outfit pictures and modeling for freelance photographers (back when [urbex-ing](https://en.wikipedia.org/wiki/Urban_exploration) was a thing). 📸
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All in all, Naomi knew who she was from a very young age. I then went on to study marketing management with a minor in communications at CUNY Baruch College and have fallen in love with the social media/marketing space since.
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All in all, Naomi knew who she was from a very young age. I then went on to study marketing management with a minor in communications at CUNY [Baruch College](https://en.wikipedia.org/wiki/Baruch_College) and have fallen in love with the social media/marketing space since.
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So… if you’re curious about who I am and what I do on a daily basis, here it is:
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## How I ended up working for Codédex
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After I graduated in winter 2023, I was freelancing a bunch: social media management, content creation, and UGC deals. I stumbled upon Codédex’s LinkedIn job listing for a part-time Content Creator. I checked out the site, the socials, and saw Sonny’s [video here](https://www.instagram.com/reel/C1OB57lAzSe).
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After I graduated in winter 2023, I was freelancing a bunch: social media management, content creation, and UGC deals. I stumbled upon Codédex’s [LinkedIn](https://www.linkedin.com/company/codedex) job listing for a part-time Content Creator. I checked out the site, the socials, and saw Sonny’s [video here](https://www.instagram.com/reel/C1OB57lAzSe).
I made [this video](https://www.instagram.com/reel/C1-PImaOmwY) to apply, told my friends to go hype it up, & legit prayed. I really wanted the role; the team seemed like super great vibes, I wanted to work with a team IRL (versus working remote all the time), and I loved the aesthetic of the site. ✨
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The conversation that started it all:
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I posted this on my IG Story Close Friends right after (LOL):
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And here I am, one year later. Very grateful and blessed.
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And here I am, one year later. Very grateful and blessed.
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3. What's the best part of working as a Marketing Lead?
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First of all, the creative freedom I have! Something I really enjoy about my job is that I have a lot of ownership in my role, meaning if I have an idea (whether that’s a TikTok, a social series concept like #CodedexCribs, or hosting a community event)... 90% of the time it comes to life! That’s the beauty of working in a startup, truly. 💓
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First of all, the creative freedom I have! Something I really enjoy about my job is that I have a lot of ownership in my role, meaning if I have an idea (whether that’s a TikTok, a social series concept like **#CodedexCribs**, or hosting a community event)... 90% of the time it comes to life! That’s the beauty of working in a startup, truly. 💓
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Second, I love connecting with you all and building community. I’ve always enjoyed our IRL events; my favorites being the Gen-Z Women in Tech @ Verci and our Back 2 School Bash @ Wix Playground. It’s so heartwearming being able to bring passionate techies together. 🫶🏻
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Second, I love connecting with you all and building community. I’ve always enjoyed our IRL events; my favorites being the [Gen-Z Women in Tech](https://www.instagram.com/reel/C5HIxZdgMyo) @ Verci and our [Back 2 School Bash](https://www.instagram.com/reel/DBMxnzXStFy) @ Wix. It’s so heartwearming being able to bring passionate techies together. 🫶🏻
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Lastly (I have to say it…), I love the people I work with. Everyone at Codédex is super bright, passionate, and driven. I’ve never been part of a team that ships *this* much on a weekly basis. Just check out our changelogs on Twitter. Last year, I was dealing with matters that drastically affected my mental health and I received the best support and encouragement from the team. We’re also very silly and being in the office is truly a joy. 🥰
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My top FIVE favorite content:
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- Asking CS students if they’ve ever dated a tech bro
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- #CodedexCribs Episode 1
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- BTS of hosting a hackathon at a startup
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- A day in the life of a marketing girly at a startup
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- What kind of friend am I? (#30NitesOfCode Edition)
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-🤭 [Asking CS students if they’ve ever dated a tech bro](https://www.instagram.com/reel/C4s_zEHgHg4)
-📹 [BTS of hosting a hackathon at a startup](https://www.instagram.com/reel/DDutEYuRxWa/)
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-💖 [A day in the life of a marketing girly at a startup](https://www.instagram.com/reel/DGTaMdIpKRp/)
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-🐣 [What kind of friend am I? (#30NitesOfCode Edition)](https://www.instagram.com/p/DJJ7Q6QNXtD/?img_index=1)
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## Things I struggle with
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### 9:30AM
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I *always* go to Devocíon, our local coffee shop. My go-to order is an iced cappuccino with the Toro bean and oat milk, specifically the toro bean. ☕️
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I *always* go to Devocíon, our local coffee shop. My go-to order is an iced cappuccino with the Toro bean and oat milk, specifically the [toro bean](https://www.devocion.com/products/house-blend-coffee-toro). ☕️
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### 10AM
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The good ol’ daily standup. Or shall I call it… daily sit-down, because really… we’re sitting. We go over every team’s major updates (curriculum, engineering, product, and marketing), clear any blockers, and yap about our weekends. 🗣️
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### 11AM
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LOCK-IN. Let’s get into the nitty gritty of this blog. I do some admin tasks: respond to DMs/comments, engage with your guys’ posts/mentions about us, and go through Slack messages/emails. ✉️
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### 1PM
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Lunch time, best time. I’m a huge foodie, so I’m really glad the rest of the team is too. Imagine *not* eating well with your team?! Good nite! Our favorites in the area are Em Vietnamese, Los Tacos Al Pastor, and Fontainhas. 😋
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Lunch time, best time. I’m a huge foodie, so I’m really glad the rest of the team is too. Imagine *not* eating well with your team?! Good nite! Our favorites in the area are [Em Vietnamese](https://www.emrestaurants.com/), [Los Tacos Al Pastor](https://www.instagram.com/lostacosalpastor/), and [Fontainhas](https://www.fontainhasnyc.com/). 😋
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### 2PM - 6PM
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### 7PM to 12AM
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Most of the time, I’ll head home but sometimes I’ll grab dinner with a friend in the city. On this day, I had met up with my high school best friend, Maimuna at TACOMBI to try their newest menu item: ribeye steak taco. I must be honest; this was just OK, but the interior was really cute! I trek back to the depths of Brooklyn afterwards.
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Most of the time, I’ll head home but sometimes I’ll grab dinner with a friend in the city. On this day, I had met up with my high school best friend, Maimuna at [TACOMBI](https://www.tacombi.com/) to try their newest menu item: ribeye steak taco. I must be honest; this was just OK, but the interior was really cute! I trek back to the depths of Brooklyn afterwards.
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Good nite! Lites out. I go into a deep sleep and dream about our dream office. 💭
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That’s a day in the life of doing marketing at a startup. It’s fast-paced, things are ever-changing everyday, and can get chaotic – just how I like it. I’m very people-oriented, so building, connecting, and engaging with you all and sharing our story to you all means a lot to me, and to us as a team.
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Anyway, thanks for reading, for supporting us, and for being here. Feel free to give me a follow for more of… me!🧍♀️
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