🔷 [Epic] Outreach & Marketing Campaign for NEARN

[joe-rlo]

Background

NEARN is a new gig platform on NEAR Protocol aimed at helping developers earn by contributing to the ecosystem. This initiative centers on launching a targeted awareness campaign across social media, DevHub Live, and the newsletter to attract and activate new contributors.

Scope

User Story

1. Social and Video Campaigns

   • Launch short-video-based campaigns to explain how devs can use NEARN.
   • Create “Gig of the Week” social posts and highlight contributors who earn.

2. Live and Interactive Activation

   • Host ~2 livestreams featuring NEARN contributors and team members.
   • Cross-promote through newsletter and DevHub Live integrations.

3. Newsletter and DevHub Site Integration

   • Consistently feature NEARN in the refreshed newsletter and dev.near.org homepage.

Acceptance Criteria

• Drive 100+ new signups or applications to NEARN.
• Reach 50K+ total impressions across campaign.
• Host at least 2 interactive events .

Resources & Additional Notes

• Collaboration with NEARN product and operations team.
• Coordination for consistent branding.
• Optionally repurpose DevHub Live clips that include NEARN mentions.

Related Initiative

No response

Related Tasks

No response

Priority

🟠 P1 : High