Optimise web search for search engines

[DaveBathnes]

Not directly related to the schemas themselves but the website could be optimised so that the contents can be found more efficiently on search engines. This may include:

1. Including an optimised page title and description so that the website appears in search results with the right details
2. Including share icons (those that don't include trackers)

I will use search engine optimisation analysis to get suggestions.